The numbers behind your business might not be pretty, whimsical, or full of joy... but they are important! One of the primary causes for failure in small businesses is not the quality of work produced, but the inability to get a handle on finances, costs, and profits. Understanding the true cost considerations of your business allows you to determine how to price to cover your costs, then to price for your brand - two very different, but equally important, concepts. Design Aglow has created another exceptional educational tool that will cover the groundwork of basic business finance and budgets, provide you with Best Practices thinking to set up budgets for cost recovery, calculating your time and paycheck and pricing to support your brand strategy. In addition, we have provided you with three ready-to-use price lists that you can put into place today to immediately achieve profitable sales. Finally, of course, we have our industry experts weigh in with their thoughts and experiences to place everything into a perspective you will understand. The Essential Pricing Guide for Portrait Photographers is a mini-MBA created just for you! Hear what other professionals are saying: "The Design Aglow Pricing Guide for Portrait Photographers is a fantastic resource that no one should miss. It explains how to create prices in such a easy to understand way that applies to both just starting out photographers as well as experienced professionals. With this guide you will never second guess your price list again!" - Laura Novak, Little Nest Portraits "I just couldn't put it away. I worked through the whole thing from start to finish. VERY different approach from what I'm used to hearing (which is the "multiply it by 7 or 10 for prints and by 3 or 4 for canvases/books" etc. It's a whole paradigm shift! I'm planning on reviewing it and comparing it to EVERYTHING I've heard in the last 3 years. It's THAT different." - Caryn Scanlon "The Essential Pricing Guide is just that....essential. The wealth of information and guidance provided in this product is really unbelievable! Not one stone has been left unturned, and it can guide both seasoned portrait photographers and those just starting out through tricky budgeting, pricing, and planning hurdles. We get emails daily from those just beginning their business, asking sweeping questions about the hows and the whys of how we operate. We now have the perfect resource to point them towards. This pricing guide should be a cornerstone resource for all portrait photographers serious about their business." -Angela Weedon "Are you a portrait photographer? Do you know your numbers? I am discovering mine thanks to this Pricing Guide - thanks Design Aglow for another awesome (elegant and useful) product for photographers." - Seshu Badrinath, Seshu Photography
When I was in college, I had a friend who was a professional photographer. The first time I went to her home, I walked in to find stunning photographs of her children on the walls.
There was a huge canvas in their living room and a creative photo display in the main hallway. I remember being so moved by the beauty of those images, thinking to myself, “I want to create images like this!” I bought myself a DSLR as a graduation present, learned photography from online courses and started my photography business about a year later.