5 Dumb Things Smart Photographers Do: The Website Edition
Dear Photographers, We know that you’re smart, and we know that you’re committed to delivering stunning images wrapped in an incredible client experience. So forgive our frankness, but your business intelligence is being diminished when you commit these (very fixable!) indiscretions. We think that working on any one of these issues could boost your business in immeasurable ways. Imagine the possibilities… Love, Design Aglow
The Problem: Using a Facebook page as your primary web presence. The Fix: Put up a proper portfolio website, stat. Can you imagine a pharmacy or grocery store using a Facebook page as their storefront? Just marketing from facebook.com/YourStudioPhotography screams “I don’t have a real business.” Invest the time and the money to set up internet shop so that clients can start to find you through SEO.
The Problem: Forgetting to include your physical location on your website. The Fix: Update your home and contact pages with an actual address--or better yet, include a Google map to help boost your SEO. We know that many of you work from home, so including directions to your front door might not be ideal. But at least advertise your neighborhood/town/state so that potential clients in Montana can figure out that you’re in New Hampshire.
The Problem: Updating your blog infrequently (or not at all). The Fix: Start an editorial calendar so that you post quality content on a regular basis. Because let’s face it: very few things are more pitiful than an abandoned blog, which telegraphs that you have no clients to post pictures of. Even if you’re just starting out (and actually don’t have very many clients), brainstorm ways to keep website visitors invested, such as posting pictures of your personal life or engaging with articles or issues online.
The Problem: Not protecting your images. The Fix: Watermark everything. Yes, we understand that most photographers know how to right-click and/or screencap. But if your images are clearly marked with your studio name and website, you greatly reduce the risk of your photos being ripped off and passed around the internet (see: PhotoStealers). Another scenario: a potential client comes across your image on Pinterest, falls in love, and wants to hire you. Great, right? Only if they can figure out the source of your photograph. Like your second grade teacher said: write your name on all your work; you can’t get credit if you don’t.
The Problem: Including too many pictures in blog posts. The Fix: Less pictures! (That was easy.) But seriously: posting giant collages slows your site speed and causes your very best work to get stuck in between shots of tablescapes and cupcakes. Readers’ eyes just don’t know where to look, and so they look away, to another photographer. When posting pictures to your blog, think simple; our Modern Minimalist™ Sneak Peek & Blog Boards display your most effective images without visual overload.
What other website cardinal sins are holding you back from your best business? Let’s talk on our Facebook page!
I started my career ten years ago, working at a high end photography studio in my early twenties. No college, just hands on experience. While working there for a few years, I was also working on building up a clientele of my own. Once I had established a good amount of clients, I left the company and started my own business. My one hope for my art is that it will withstand the test of time and that further generations can appreciate it.
“Through Design Aglow I’ve been able to flourish as a boutique fine art wedding photographer and business owner. I’ve learned early in my career if you spoil your customer with love, creativity, and thoughtfulness you have their loyalty in return. A Welcome Packet is so essential to my business to communicate this to my clients."
You’re a busy photographer/cinematographer/creative. You don’t have an extra $150-$10,000 laying around to collect sample products and you definitely don’t have a week to style rooms, hang art on the walls, set up flat lays, collect inspiring props AND THEN photograph everything and edit the images.