5 Dumb Things Smart Photographers Do: The Website Edition
Dear Photographers, We know that you’re smart, and we know that you’re committed to delivering stunning images wrapped in an incredible client experience. So forgive our frankness, but your business intelligence is being diminished when you commit these (very fixable!) indiscretions. We think that working on any one of these issues could boost your business in immeasurable ways. Imagine the possibilities… Love, Design Aglow
The Problem: Using a Facebook page as your primary web presence. The Fix: Put up a proper portfolio website, stat. Can you imagine a pharmacy or grocery store using a Facebook page as their storefront? Just marketing from facebook.com/YourStudioPhotography screams “I don’t have a real business.” Invest the time and the money to set up internet shop so that clients can start to find you through SEO.
The Problem: Forgetting to include your physical location on your website. The Fix: Update your home and contact pages with an actual address--or better yet, include a Google map to help boost your SEO. We know that many of you work from home, so including directions to your front door might not be ideal. But at least advertise your neighborhood/town/state so that potential clients in Montana can figure out that you’re in New Hampshire.
The Problem: Updating your blog infrequently (or not at all). The Fix: Start an editorial calendar so that you post quality content on a regular basis. Because let’s face it: very few things are more pitiful than an abandoned blog, which telegraphs that you have no clients to post pictures of. Even if you’re just starting out (and actually don’t have very many clients), brainstorm ways to keep website visitors invested, such as posting pictures of your personal life or engaging with articles or issues online.
The Problem: Not protecting your images. The Fix: Watermark everything. Yes, we understand that most photographers know how to right-click and/or screencap. But if your images are clearly marked with your studio name and website, you greatly reduce the risk of your photos being ripped off and passed around the internet (see: PhotoStealers). Another scenario: a potential client comes across your image on Pinterest, falls in love, and wants to hire you. Great, right? Only if they can figure out the source of your photograph. Like your second grade teacher said: write your name on all your work; you can’t get credit if you don’t.
The Problem: Including too many pictures in blog posts. The Fix: Less pictures! (That was easy.) But seriously: posting giant collages slows your site speed and causes your very best work to get stuck in between shots of tablescapes and cupcakes. Readers’ eyes just don’t know where to look, and so they look away, to another photographer. When posting pictures to your blog, think simple; our Modern Minimalist™ Sneak Peek & Blog Boards display your most effective images without visual overload.
What other website cardinal sins are holding you back from your best business? Let’s talk on our Facebook page!
Your business will not live and die by social media. You're going to be tempted to put more time into Facebook and Instagram than you do into in-person relationships because it will feel like that's what everyone else is doing; it will feel like the only way to keep up. Resist that temptation. Resist the urge to jump on the ever changing hamster wheel of social media. When you get on that hamster wheel it will feel like you're running as fast as you can and getting nowhere. And that's exactly where sinking unscheduled, unintentional time into social media will get you: nowhere.
Next to framed art, albums are a favorite, no-brainer product you should be offering every client. Albums are the one product that truly stands the test of time and will be treasured for generations to come. Not long ago, album design went a bit “photographers-gone-wild” with acrylic, metal, and even fur covers. Remember that panoramic ultra-wide album fad?
Luckily the tide has turned back to favoring a classic, luxury presentation.
That could be about 70% of my off season. The time a friend introduced me to Game of Thrones was the most epic two months of my life (sorry adulthood). BUT, the keyword in that first sentence is “could be”.My biggest love during off season is stepping out of my living room for a travel adventure.