5 Dumb Things Smart Photographers Do: The Website Edition
Dear Photographers, We know that you’re smart, and we know that you’re committed to delivering stunning images wrapped in an incredible client experience. So forgive our frankness, but your business intelligence is being diminished when you commit these (very fixable!) indiscretions. We think that working on any one of these issues could boost your business in immeasurable ways. Imagine the possibilities… Love, Design Aglow
The Problem: Using a Facebook page as your primary web presence. The Fix: Put up a proper portfolio website, stat. Can you imagine a pharmacy or grocery store using a Facebook page as their storefront? Just marketing from facebook.com/YourStudioPhotography screams “I don’t have a real business.” Invest the time and the money to set up internet shop so that clients can start to find you through SEO.
The Problem: Forgetting to include your physical location on your website. The Fix: Update your home and contact pages with an actual address--or better yet, include a Google map to help boost your SEO. We know that many of you work from home, so including directions to your front door might not be ideal. But at least advertise your neighborhood/town/state so that potential clients in Montana can figure out that you’re in New Hampshire.
The Problem: Updating your blog infrequently (or not at all). The Fix: Start an editorial calendar so that you post quality content on a regular basis. Because let’s face it: very few things are more pitiful than an abandoned blog, which telegraphs that you have no clients to post pictures of. Even if you’re just starting out (and actually don’t have very many clients), brainstorm ways to keep website visitors invested, such as posting pictures of your personal life or engaging with articles or issues online.
The Problem: Not protecting your images. The Fix: Watermark everything. Yes, we understand that most photographers know how to right-click and/or screencap. But if your images are clearly marked with your studio name and website, you greatly reduce the risk of your photos being ripped off and passed around the internet (see: PhotoStealers). Another scenario: a potential client comes across your image on Pinterest, falls in love, and wants to hire you. Great, right? Only if they can figure out the source of your photograph. Like your second grade teacher said: write your name on all your work; you can’t get credit if you don’t.
The Problem: Including too many pictures in blog posts. The Fix: Less pictures! (That was easy.) But seriously: posting giant collages slows your site speed and causes your very best work to get stuck in between shots of tablescapes and cupcakes. Readers’ eyes just don’t know where to look, and so they look away, to another photographer. When posting pictures to your blog, think simple; our Modern Minimalist™ Sneak Peek & Blog Boards display your most effective images without visual overload.
What other website cardinal sins are holding you back from your best business? Let’s talk on our Facebook page!
Hi! Tell us a little bit about yourself. What was your road like to becoming a photographer?
Hello! I am a portrait photographer based south of Boston, MA. My passion is capturing mothers and their growing families. Maternity and newborn portraits are the foundation of my business, and I also capture baby milestones, children, and families. Fun fact: I returned the diamond earrings my husband bought me for our first Christmas as a married couple to buy a digital camera.
When I was in college, I had a friend who was a professional photographer. The first time I went to her home, I walked in to find stunning photographs of her children on the walls.
There was a huge canvas in their living room and a creative photo display in the main hallway. I remember being so moved by the beauty of those images, thinking to myself, “I want to create images like this!” I bought myself a DSLR as a graduation present, learned photography from online courses and started my photography business about a year later.
I am beyond grateful I get to photograph intimate destination weddings and elopements all over the world. Besides traveling for photography work, exploring new places with my husband has become a big part of our marriage and something we want to continue for the rest of our lives. My husband’s grandparents are our biggest idols. They have spent over 50 years married, traveling the world together, continuing to explore new places together. Their passion for traveling has led them to occasionally taking their entire family on vacation, most often to an exotic beach of their choice; a tradition we hope to be able continue one day in their honor.