Imagine this scenario: You capture a wedding image of a beaming bride and groom, backlit in a glowing field. The couple is (of course) thrilled; once they receive a USB of images (after carefully educating them about your copyright), the couple proceeds to post them all over the internet, as many happy couples do. The images appear on their personal and business Facebook pages, Twitter, Flickr, message boards, and the bride’s personal blog. And then one day, in an internet place far removed from its original source, you stumble upon your gorgeous (and still copyrighted) image being used to sell a product or service online. The image source isn’t credited--of course, because internet thieves don’t credit image sources--and your stomach sours when you realize that the copyright infringer is making money from your picture. Making money from your sweat and talent and expertise. This is theft of your intellectual property--and unless you’ve protected your images’ copyright, it’s hard to do much about it. To be completely and honestly doomsday about it, this scenario happens every day. Instead of promoting their goods and services by commissioning images exclusively or sourcing them from stock photography agencies, unscrupulous internet dwellers are just stealing them from other websites.
Don’t be this photographer; protect your rights against internet image shoplifting by registering your photography with the US Copyright Office (or your own country’s copyright agency). The process is relatively simple; we recommend registering your work every 3 months, and incorporating the steps for registry into your image workflow. Once you copyright your images, you become eligible for statutory and actual damages, should your images’ copyright be infringed. For how to’s, helpful hints, and best practices on the process of copyright, our newly redesigned Copyright and Authentication Bundle will ensure that your livelihood is fully protected. And the Bundle’s printable Certificate of Authenticity and Copyright sticker opens up a dialogue between you and your clients, on what copyright means for them and how they can help you preserve your copyright online.
Above all, remember that the keys to your copyright kingdom are in your hands. You can’t control if your images are stolen online, but you can control the ramifications when they are.
Special thanks to Elizabeth Messina for the beautiful image.
When you are finished with your photo session or wedding, do you feel a bit like that guy that was recently dragged off the airplane, semi-conscious and bleeding? Because that is basically what it feels like when you’ve lost control of your clients.
The good news is it doesn’t have to be that way. You just need to reclaim the power.
Letting your clients know you’re worth it, and setting early expectations for a fantastic experience.
Welcome packets set the scene for a boutique photography experience and position you as the premier studio in your market. Do you crave this type of bespoke presentation for your art and brand but don’t know where to begin? If that’s the case, let us help you. There are so many benefits you can gain from utilizing welcome packets, and you can absolutely use them to elevate your business.