‘Tis the season...for clients to be harried and forgetful and scrambling for holiday gifts. Needless to say, the fall/winter crush is when we all get, well, crushed. Why not capitalize on that by offering ready-made gift certificates your clients can present as last-minute gifts? Consider printing a stack of 5x7” cards on beautiful stock to have on hand (or in frames) for clients having a “oh my gosh I didn’t get something for them” moment. Promote this service to your clients through your blog and email newsletter, and offer gift certificates as a simple upsell after every photo shoot. Another smart idea: run a holiday promotion enticing clients with cash for cash, where your studio matches the amount of any gift certificate purchase with product credit. (If you run this promo, we’d love to hear your success story! Tell us all about it here.)
Bottom line: selling gift certificates for the holiday season means easy revenue, a new base of future clients, and the feeling that you’re a holiday hero.
When you are finished with your photo session or wedding, do you feel a bit like that guy that was recently dragged off the airplane, semi-conscious and bleeding? Because that is basically what it feels like when you’ve lost control of your clients.
The good news is it doesn’t have to be that way. You just need to reclaim the power.
Letting your clients know you’re worth it, and setting early expectations for a fantastic experience.
Welcome packets set the scene for a boutique photography experience and position you as the premier studio in your market. Do you crave this type of bespoke presentation for your art and brand but don’t know where to begin? If that’s the case, let us help you. There are so many benefits you can gain from utilizing welcome packets, and you can absolutely use them to elevate your business.