Imagine this: you buy a watch. It’s an exquisite watch, one you’ve saved up for and plan on keeping for a lifetime. You’ve worked with the jeweler to get the watch band just right, and up until this point, your buying experience has been a good one. When your custom order is ready to pick up from the shop, the jeweler hands you a chunk of bubble wrap. You’re confused, wondering about the velvet-lined box you imagined the watch to be nestled in. The bubble wrap is held together with Scotch tape. And inside? That’s your watch. Your purchasing experience, which was hovering around 5 stars, just got knocked down to 4. Yelpers, take note.
The same thing is true for delivery of heirloom photographic art. When a client invests time and energy in phone calls, emails, meetings, and planning sessions, when they fantasize and plan and anticipate the outcome of their wedding or portrait images, they don’t expect to be handed the equivalent of bubble wrap. If custom photography is truly a luxury experience, then that experience should be flawless, from start to finish. If photographers are offering a boutique service, then they need to honor that promise by presenting their artwork with beautiful, memorable packaging.
Iconic brands--think Hermes, Tiffany, and Bloomingdales, whose brown bag is so recognizable that it isn’t even printed with the store name--know this, and use special wrapping to make their customers’ warm feelings linger as they tote their bags long after they make their purchase. We’ve heard of photography clients saving a particularly gorgeous presentation of their prints, album, and USB drive so that they could relive the moment of first seeing their images, again and again and again. As these brands understand, presentation matters.
Don’t burst your clients’ amazing experience with bubble wrap. Need inspiration for turning your Design Aglow Paper Shop packaging into a masterpiece? Check out our Pinterest board!
I secretly bought a mail-order 35mm camera when I was 15, and took lots of ordinary photos of animals and nature for several years. Although I majored in art and studied photography in college, my career started in marketing and advertising, from the client service end. Then I had the most beautiful baby, found my old camera and realized how much I love photographing people.
Hi! Tell us a little bit about yourself. What was your road like to becoming a photographer?
Hello! I am a portrait photographer based south of Boston, MA. My passion is capturing mothers and their growing families. Maternity and newborn portraits are the foundation of my business, and I also capture baby milestones, children, and families. Fun fact: I returned the diamond earrings my husband bought me for our first Christmas as a married couple to buy a digital camera.
When I was in college, I had a friend who was a professional photographer. The first time I went to her home, I walked in to find stunning photographs of her children on the walls.
There was a huge canvas in their living room and a creative photo display in the main hallway. I remember being so moved by the beauty of those images, thinking to myself, “I want to create images like this!” I bought myself a DSLR as a graduation present, learned photography from online courses and started my photography business about a year later.