studio policies for success: setting a minimum print order amount
Each month Design Aglow brings you Studio Policies for Success to make your photography business run smooth as silk while avoiding all too common problems that plague even the most experienced photographers. Feel free to use our recommendations as is or modified to suit your needs (and you can thank us later *wink*).
The Policy: “Reprint orders can be made at any time throughout the year, while your images are on file. As always, there is a minimum print order amount of $350.00 so it is best to place all orders at one time to avoid having to meet the minimum each time.”
Design Aglow Note: Reprint orders are not usually very large, as typically clients only want to add on one or two items. Most professional labs have a quota that photographers have to meet in order to have the lab process our order. If you don't meet that quota, some labs will charge the minimum amount, even if the order is only for one print. Therefore, it is in your best interest to maximize your volume with each sale, to ensure that YOU meet your lab's quota as well.
Reprint orders, given their typically small volume, are a time-waster for most studios. Cataloging, locating, retrieving, re-cropping, submitting, stamping and packaging a small number of images is a lot of work for very little return. Having a minimum ensures that you will at least be compensated by this amount, so designate an amount that makes it worthwhile. Some clients, when made aware of this policy, will aim to place all of their images at the initial ordering session. This is because they understand they may not be able to meet the minimum later, and they also realize that it would be more costly to purchase one print for $350 (even if its value is $75), rather than add the extra print on to their current order.
See more Portrait Policies for Success and learn procedures for challenges like strategizing session fees, methods for heading off cancellations and tardiness, how to handle retouching requests, and what the best in the business are doing to sell digital files. Key topics provide essential procedural information for before, during and after your sessions. Stay inspired with daily tips and inspiration by joining our private mailing list.
Ola! I run The Auburn Hour Film Co. We’re all about creating modern, energetic and fun wedding films. After graduating university and bouncing around aimlessly for a few years (yes, I have a useless arts degree hanging in my home!), I found my way into the fashion and event scene, and eventually wound up second shooting wedding videos for friends I had gone to uni with. I had heard from a number of sources that I should never get into wedding films if I could help it. I would hear tales of bridezillas, endless stress and and backlog of overdue films up to my ears. And I was starting to believe it!
We created this stunning charcoal linen 12x12 album for a new client to showcase their family studio portrait session. WIth 20 pages printed on gorgeous Fuji Crystal Archive paper (about as far away as giclee/ink-jet printing you can get). These albums are meant to enjoy, collect, and treasure for generations to come. What family or grandparent would not love one of these for the holidays?