studio policies for success: setting a minimum print order amount
Each month Design Aglow brings you Studio Policies for Success to make your photography business run smooth as silk while avoiding all too common problems that plague even the most experienced photographers. Feel free to use our recommendations as is or modified to suit your needs (and you can thank us later *wink*).
The Policy: “Reprint orders can be made at any time throughout the year, while your images are on file. As always, there is a minimum print order amount of $350.00 so it is best to place all orders at one time to avoid having to meet the minimum each time.”
Design Aglow Note: Reprint orders are not usually very large, as typically clients only want to add on one or two items. Most professional labs have a quota that photographers have to meet in order to have the lab process our order. If you don't meet that quota, some labs will charge the minimum amount, even if the order is only for one print. Therefore, it is in your best interest to maximize your volume with each sale, to ensure that YOU meet your lab's quota as well.
Reprint orders, given their typically small volume, are a time-waster for most studios. Cataloging, locating, retrieving, re-cropping, submitting, stamping and packaging a small number of images is a lot of work for very little return. Having a minimum ensures that you will at least be compensated by this amount, so designate an amount that makes it worthwhile. Some clients, when made aware of this policy, will aim to place all of their images at the initial ordering session. This is because they understand they may not be able to meet the minimum later, and they also realize that it would be more costly to purchase one print for $350 (even if its value is $75), rather than add the extra print on to their current order.
See more Portrait Policies for Success and learn procedures for challenges like strategizing session fees, methods for heading off cancellations and tardiness, how to handle retouching requests, and what the best in the business are doing to sell digital files. Key topics provide essential procedural information for before, during and after your sessions. Stay inspired with daily tips and inspiration by joining our private mailing list.
At the end of May, I travelled from Regina, Saskatchewan to Shanghai, China with a group of friends. Our first day in Shanghai was exhilarating! We woke up at theRock & Wood Hostel, purchased a map and planned our day over breakfast in the dining area. There are many green public spaces in Shanghai and they are well utilized. People's Park was a personal favourite. People were dancing, practicing Tai Chi, playing mahjong, sleeping, singing, talkingand eating. I saw a young girl painting with water on the path and watching it fade away. It was beautiful and made my heart happy.
There are any number of ways you can market your photography business: online profiles with paid and unpaid services, or social media advertisements. You could even go old school and try a radio ad or billboard. But we’re firm believers that one of the best ways to spread your good name is by good old-fashioned word of mouth. Because it works.