tips from the pros: apertura

For Apertura's Ray and Erwin, capturing the raw emotion of the moment and all those little unexpected details are what keep these two former industrial engineers on their toes. And while these are the kind of photos most brides would expect from their wedding photographer, Apertura is anything but traditional. With a photojournalistic style that is nothing short of genius, Apertura gives their entire attention to telling each subject's story. They afford the viewer a unique perspective that conveys timeless, emotionally charged chapters in the life of each blissful couple--and their clients couldn't be happier with the results. Looking through their portfolio you truly get a glimpse into the lives of those they photograph. Storytelling is their specialty, and while they don't use words to spin their tales, their methods are just as effective as any celebrated author. Truly, if a picture is worth a thousand words, Ray and Erwin have written some amazing novels.

Here, Apertura share sage advice to help you keep your sanity and please your clients on busy wedding days:

Understand your equipment like the back of your hand and know the technical basics to produce the images you want. Understanding lighting is crucial. Know what kind of exposure you need when a certain lighting condition exists in your shot.

• “Gaffer's tape is one of the greatest inventions ever made.” Keep a roll of the stuff on hand. It's invaluable in a variety of situations. Since it doesn't leave a residue behind, it makes securing that flash to the wall--just where you want it--a breeze.

Be aware of your surroundings. Ray once had the misfortune of breaking a giant vase full of water during the father/daughter dance.

• Shoot from the heart but compose with your mind.

Never stop learning. When you shoot and are thinking you have a particular style, keep in mind that it may need to mature.

• Find your inner voice and shoot that way. When you do find your style, be true to it, but stay open to new ideas.

When you stop learning and become protective of your work,that's when you become stagnant ”“ at that point you can no longer grow and improve.

• Finally? Be original, say the duo. “Don't copy something because it's trendy. Be true to what you really believe in and it will pay off in spades. Trends come and go, but solid photography lasts forever.”

 

To see more of Apertura's work visit aperturaphoto.com.




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