Each month Design Aglow brings you Studio Policies for Success to make your photography business run smooth as silk while avoiding all too common problems that plague even the most experienced photographers. Feel free to use our recommendations as is or modified to suit your needs, and you can thank us later *wink*.
The Policy: “The pre-wedding consultation paperwork is your bible for the day.” Why it's important: A big part of keeping clients happy is setting expectations in advance, and the pre-wedding consultation does just that. You should schedule your pre-wedding consultation two weeks to a month before the wedding. At this meeting, we recommend asking your client to bring the wedding information form, a list of formals the client would like taken at the wedding, and the tentative schedule of the wedding day. In your wedding information form, you will want to discuss the following with your clients and make notes for your reference: coordinator name and cell phone number, ceremony times and details, immediate family names, wedding party information, formal and first look portrait locations, reception address and information; bride and groom cell phone numbers, style preferences and products they are interested in How this helps with your success: This information can truly save a wedding photographer! Missing the shot of great Aunt Mildred could be a huge disappointment, so when it comes to choosing posed family photographs, advise the client against creating a large variety of different permutations of the same people (one group image is enough), and remind them to include everyone they'd like to see in their proof set. We also recommend you look at the list of groups and compare it against the timeline, ensuring you have enough time to capture the posed photos requested. Remember to allocate 30-45 minutes for the bride and groom alone; this gives you time to create beautiful artistic images without the anxiety of a rushed shoot. Your pre-wedding consultation and timeline review will protect you from any miscommunications with the client, and prevent potential problems. See more Wedding Policies for Success and learn procedures for the many challenges are common with wedding photography. Your clients will appreciate having professional policies that they can both understand and respect. Never worry about the threat of a wedding crisis turning into a legal and logistical nightmare. For a professionally designed pre-wedding information form, click here. Stay inspired with daily tips and inspiration by joining our private mailing list.
When you are finished with your photo session or wedding, do you feel a bit like that guy that was recently dragged off the airplane, semi-conscious and bleeding? Because that is basically what it feels like when you’ve lost control of your clients.
The good news is it doesn’t have to be that way. You just need to reclaim the power.
Letting your clients know you’re worth it, and setting early expectations for a fantastic experience.
Welcome packets set the scene for a boutique photography experience and position you as the premier studio in your market. Do you crave this type of bespoke presentation for your art and brand but don’t know where to begin? If that’s the case, let us help you. There are so many benefits you can gain from utilizing welcome packets, and you can absolutely use them to elevate your business.