Pricing can make or break a business. We see it every day”¦and we know that even with the highest level of skill and talent, if you do not have the ability to understand your business, your finances (costs, profits), and your value, failure can be eminent. But, it doesn't have to be! Understanding the true cost considerations of your business allows you to determine how to price to cover your costs and your time, then to price for your brand - two very different, but equally important, concepts. In addition to 100+ pages of solid content, our Essential Pricing Guide for Wedding Photographers includes ready-to-use price lists that you can implement today and immediately start elevating your business practices and achieving sales that reach a higher level of success and profitability. Finally, of course, we have our industry experts weigh in with their advice and experiences to place everything into perspective for you. We designed this product to be an investment that pays for itself multiple times over with every wedding you book and every sale you make.
From the guide:
"... far too often, we see people arbitrarily throw up pricing numbers, typically too low, and attribute it to factors such as experience or Cost of Living or shooting “all digital” and not considering costs, value, skill, or uniqueness and differentiators of what they offer. Typically they have not even begun to factor in the total amount of time it truly takes to service an end-to-end wedding client..."
"I was able to price myself in a way that was truly satisfying for the first time. I learned that time equals money and how to value my own talent. I want clients who love my work, and if they truly love my work, they will find a way to afford me. I want clients who trust me, like me, and value me...and if those things are true, they will pay whatever it takes to have me be their wedding photographer. That is exactly how I want things to be." - Bre Thurston
"Shooting weddings is so much more than shooting weddings, it's knowing your vendors, and understanding your bride's schedule, and having a support staff that can help you out. And it's experience that helps builds that." - Caroline Winata, Milou + Olin Photography"Relationship and experience are key. You are essentially selling the invisible. You are the product. If you are a good photographer and can't sell, find someone else to represent you. You have to be a believer, it's not good enough for clients to like you, you want them to be evangelist of you!" - Brook, Alisha + Brook Click here to see more! Special thanks to our wonderful contributors: Alisha & Brook, Bre Thurston, Milou + Olin Photography, Katelyn James Photography, Paul Johnson Photography, Sarah & Meg and more!
I secretly bought a mail-order 35mm camera when I was 15, and took lots of ordinary photos of animals and nature for several years. Although I majored in art and studied photography in college, my career started in marketing and advertising, from the client service end. Then I had the most beautiful baby, found my old camera and realized how much I love photographing people.
Hi! Tell us a little bit about yourself. What was your road like to becoming a photographer?
Hello! I am a portrait photographer based south of Boston, MA. My passion is capturing mothers and their growing families. Maternity and newborn portraits are the foundation of my business, and I also capture baby milestones, children, and families. Fun fact: I returned the diamond earrings my husband bought me for our first Christmas as a married couple to buy a digital camera.
When I was in college, I had a friend who was a professional photographer. The first time I went to her home, I walked in to find stunning photographs of her children on the walls.
There was a huge canvas in their living room and a creative photo display in the main hallway. I remember being so moved by the beauty of those images, thinking to myself, “I want to create images like this!” I bought myself a DSLR as a graduation present, learned photography from online courses and started my photography business about a year later.