Sneak Peek: The Essential Pricing Guide For Wedding Photographers

Sneak Peek: The Essential Pricing Guide For Wedding Photographers

Establishing a successful wedding photography business, on the outset, can seem either like a dream job, or an incredibly daunting task, or somewhere in between. And while you have to have skill and talent and the ability to produce consistent images for hours and hours of shooting time, almost equally important is your ability to understand your business, your finances (costs, profits), and your value-add.

Understanding the true cost considerations of your business allows you to determine how to price to cover your costs and your time, then to price for your brand - two very different, but equally important, concepts. Design Aglow has created another exceptional educational tool that will cover the groundwork of basic photography business finance and budgets, provide you with Best Practices thinking to set up budgets for cost recovery, calculating your time and paycheck and pricing to support your brand strategy. Stay tuned for the launch tomorrow!




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Wedding Week 2017: Meet Cassandra Zetta
Wedding Week 2017: Meet Cassandra Zetta

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As a lifelong fine artist, I didn’t fall in love with photography until post-college. I was a graphic design major who landed a non-creative position in the industry. Upon searching for a creative outlet, and being the hopeless romantic that I am, I discovered wedding photography and was immediately hooked. I poured everything I had into learning the medium so that I could eventually start my own business, which happened a couple of years later in 2012 — also the year I was married.

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I am a wedding and portrait photographer based in Portland, but catering to clients across the Pacific Northwest and beyond. As a child, I never imagined that I would pursue photography. I didn’t even own a DSLR until I was 21! However, I remember the day I decided I wanted to learn the ins and outs of photography. I used my college textbook money to buy my first Canon Rebel from Craigslist. I was jumping up and down with joy and scratching my head at the same time because I knew photography would not be simply a hobby.

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Wedding Week 2017: Meet Dawn Charles
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I was born and raised in Southern California, and recently moved to Oregon with my husband. We just had our first baby and are so in love! I’ve always had an interest in art and have always wanted to pursue a career in a creative field. I took my first photography class in high school, and fell in love. My parents bought me my first camera for graduation and I decided to get my degree in photography. Toward the end of college, I was blessed with an internship with a wedding photographer where I was able to turn my formal education into a practical business. After lots of shadowing, second shooting, and promoting my work, business started coming in and eventually evolved into what it is today!

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