studio policies for success: all small prints are the same price

 

 

Each month Design Aglow brings you Studio Policies for Success to make your photography business run smooth as silk while avoiding all too common problems that plague even the most experienced photographers. Feel free to use our recommendations as-is or modified to suit your needs...and you can thank us later *wink*.

The Policy: “All gift-sized prints 8x10 and under are the same price.“

Design Aglow Note: Small prints can be a great way to provide an add-on sale to an existing larger sale of wall portraits and albums. The low cost to you as the photographer also provides a high profit ratio when clients decide to add smaller prints to their order. But because we, as photographers, want our images shown as large as possible for maximal impact, having our smaller prints priced at the same cost regardless of size, guarantees that most clients will opt for the largest image size for that price.

Small prints in little frames around the house simply do not carry the same impact as larger images. Clients faced with a choice of an 8x10 or a 4x6 may opt for the smaller print if it costs less, also perhaps believing that larger frames are harder to come by. As a photographer, you put the same amount of production work into a 4x6 as larger sizes, and you also know the cost difference is mere pennies. Selling inexpensive scrapbook size portraits is no way to sustain a business. pricing all images 8x10 and smaller at the same price encourages clients to get the largest print possible, thereby resulting in them feeling that they received the best value for their money, and you selling a larger more impactful print. Win-win!

See more Portrait Policies for Success and learn procedures for challenges like strategizing session fees, methods for heading off cancellations and tardiness, how to handle retouching requests, and what the best in the business are doing to sell digital files.  Key topics provide essential procedural information for before, during and after your sessions. Stay inspired with daily tips and inspiration by joining our private mailing list.


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