Each month Design Aglow brings you Studio Policies for Success to make your photography business run smooth as silk while avoiding all too common problems that plague even the most experienced photographers. Feel free to use our recommendations as-is or modified to suit your needs...and you can thank us later *wink*.
The Policy: “Basic retouching included. Beauty retouching is outsourced and billed at an hourly rate for removal of braces, digital slimming, wrinkle reduction, teeth whitening, etc.”
Design Aglow Note: Clients want the assurance that their images will look as good as possible, and that their family will be seen looking their very best. Offering basic retouching as an included service shows that you take the aesthetic aspect of the work seriously, and that you are invested in helping them look their best. For additional retouching that is more extensive, you will want to charge for this time and service. Extensive retouching takes money from your bottom line, either through your personal labor or through paying an outsourced vendor to do this for you.
Clients, moms especially, will request beauty retouching to cover crow's feet, slimming, freckle removal, head swaps, wrinkle reduction, etc., and charging for this service ensures that you recuperate your costs. Determine what your hourly fees amount to for this work, and perhaps add an additional 30% to these costs, allowing you to make up for additional time spent to facilitate this extra service.
See more Portrait Policies for Success and learn procedures for challenges like strategizing session fees, methods for heading off cancellations and tardiness, how to handle retouching requests, and what the best in the business are doing to sell digital files. Key topics provide essential procedural information for before, during and after your sessions. Stay inspired with daily tips and inspiration by joining our private mailing list.
*Special thanks to Untamed Heart Photography for the lovely image.
When I was in college, I had a friend who was a professional photographer. The first time I went to her home, I walked in to find stunning photographs of her children on the walls.
There was a huge canvas in their living room and a creative photo display in the main hallway. I remember being so moved by the beauty of those images, thinking to myself, “I want to create images like this!” I bought myself a DSLR as a graduation present, learned photography from online courses and started my photography business about a year later.