So many commonly used pricing guides and number templates float around and address pricing as it relates to the cost to produce an item or a package (for example, the costs of a DVD). And many suggest that pricing should be a multiplier of Cost of Goods, as if Cost * 2 covers everything related to producing that item, or corresponds to it's value. However, few Guides provide you with a solid background on all aspects of costs and pricing (such as Cost of Living, your market and your value), to help you arrive at a true picture of profitability.
Cost: the outlay or expenditure (as of effort or sacrifice) made to achieve an object
Price: the amount of money given or set as consideration for the sale of a specified thing
Value: relative worth, utility, or importance
Design Aglow has come to the rescue with The Essential Pricing Guide for Portrait Photographers and provided you a mini-MBA primer of terms, concepts and formulas to help you understand the REAL numbers. This Guide will work with you to move past the traditional expectations and results of cost models and provide an entirely new paradigm for which you can view your business. The Essential Pricing Guide for Portrait Photographers is excellent for:
• new photographers who have to set their initial business price lists, or move past the “shoot and burn all for one price” mentality
• experienced photographers who would like a business primer on all things “numbers” as they relate to photography
• anyone who just needs to think outside the box and elevate their profitability and overall revenue
Click here to check it out in the shop and start pricing for success immediately.
Hear what people are saying...
"I just couldn't put it away. I worked through the whole thing from start to finish. VERY different approach from what I'm used to hearing (which is the "multiply it by 7 or 10 for prints and by 3 or 4 for canvases/books" etc. It's a whole paradigm shift! I'm planning on reviewing it and comparing it to EVERYTHING I've heard in the last 3 years. It's THAT different." - Caryn Scanlon
"Are you a portrait photographer? Do you know your numbers? I am discovering mine! Thanks Design Aglow for another awesome, elegant and useful product for photographers" - Seshu Badrinath
When I was in college, I had a friend who was a professional photographer. The first time I went to her home, I walked in to find stunning photographs of her children on the walls.
There was a huge canvas in their living room and a creative photo display in the main hallway. I remember being so moved by the beauty of those images, thinking to myself, “I want to create images like this!” I bought myself a DSLR as a graduation present, learned photography from online courses and started my photography business about a year later.