designer diary: pantone color of the year 2013

Hi, I'm Ashleigh, the lead designer here at Design Aglow. I'm thrilled to begin a monthly blog feature to let our readers peek into our work here through things that are inspiring me in the design world. If you have something you'd like to read in a future post, just let me know by commenting below!

I love Pantone's new color of the year for 2013. It's so fresh and seems to translate to any season. I can imagine using it in a design for a holiday card or a spring save the date. From the runways, to home interiors, to web and print design, we are in store for a lot more of this color in 2013.

A little emerald anyone? It's funny, as I sit down to write this post, I notice I am in fact wearing this color today. My scarf is most certainly woven in the hue of Pantone's Emerald 17-564, with the addition of little white polka dots all over.

Emerald is one of those colors that seems to exude energy and tranquility all in one glance. It is an all around perfectly balanced dose of creative punch and sophistication.

If you are looking to freshen up your branding or design projects in the new year, why not try on a little Emerald? Here's an example of how a simple color shift can really change the look of your branding. Below I've taken a few elements from one of Design Aglow's branding kits, Typographic Marketing Set, and given it an Emerald 17-5641 make-over.

 

If you are a lover of color like me, you may want to use your Emerald in a color palette so you can use some additional colors in your designs.

Sometimes less is more. Here's an example of a great color palette using emerald sparingly in just the right dose to add to the overall beauty of this palette. Here I've taken one of Design Aglow's card designs, from 'Hello World' Baby Announcements and shown it in my new palette.

How will you use Emerald this year?




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