Are you producing amazing images, but come up short when selling to your clients? Are you ready to offer in-person ordering sessions but not sure where to start? Learn from the experts how to maximize your profits through personalized sales consultations, even without a studio. Exploiting years of practice from the industry's leading photographers, the guide will help you take control of your sales and elevate your clients' experience, enabling you to:
* Equip yourself with proven strategies to run in-person sales consultations
* Increase your profit with step-by-step sales advice and answers to common objections
* Educate your clients about the sales process and meet their expectations confidently while leading the sales process
From the initial client contact through delivering your product, we've got the sales process covered. We've cut through the standard industry mumbo-jumbo to give you practical advice to implement immediately. This 38-page guide makes sure you've got the necessary tools to be proud of every sale, including: how to edit and prep images for client viewings, incorporate slideshows, sell wall galleries, assemble sample products, and answer common sales objections, plus equipment considerations, upselling, and more! In-depth case studies show exactly how to make the most of real-life sales scenarios using different software, proofing and equipment combinations, whether your sales consultation is in a client's home, a local meeting spot, home-based studio or elsewhere. Their advice is backed by contributions from successful photographers armed with sales experience. Selling is a service and a skill that you can master, just like exposure, f-stops and shutter speeds. Don't let your sales languish with online gallery formats any longer! Using this carefully designed guide, you will learn the benefits of personal sales consultations and move your business forward.
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From a very early age I loved taking pictures and looking at them in magazines and books, but the art of photography captured my heart when I was a teenager, on my first overseas trip to Wales. From that point, I began shooting with a little film SLR and having my friend model for me. In college I took some digital photography and visual communication courses as part of my communication studies major, and decided to pursue a career in photography. I became a legal business and took my first paid client at age 20, and it's been quite a journey and adventure over the past nine years.
I secretly bought a mail-order 35mm camera when I was 15, and took lots of ordinary photos of animals and nature for several years. Although I majored in art and studied photography in college, my career started in marketing and advertising, from the client service end. Then I had the most beautiful baby, found my old camera and realized how much I love photographing people.