Are you producing amazing images, but come up short when selling to your clients? Are you ready to offer in-person ordering sessions but not sure where to start? Learn from the experts how to maximize your profits through personalized sales consultations, even without a studio. Exploiting years of practice from the industry's leading photographers, the guide will help you take control of your sales and elevate your clients' experience, enabling you to:
* Equip yourself with proven strategies to run in-person sales consultations
* Increase your profit with step-by-step sales advice and answers to common objections
* Educate your clients about the sales process and meet their expectations confidently while leading the sales process
From the initial client contact through delivering your product, we've got the sales process covered. We've cut through the standard industry mumbo-jumbo to give you practical advice to implement immediately. This 38-page guide makes sure you've got the necessary tools to be proud of every sale, including: how to edit and prep images for client viewings, incorporate slideshows, sell wall galleries, assemble sample products, and answer common sales objections, plus equipment considerations, upselling, and more! In-depth case studies show exactly how to make the most of real-life sales scenarios using different software, proofing and equipment combinations, whether your sales consultation is in a client's home, a local meeting spot, home-based studio or elsewhere. Their advice is backed by contributions from successful photographers armed with sales experience. Selling is a service and a skill that you can master, just like exposure, f-stops and shutter speeds. Don't let your sales languish with online gallery formats any longer! Using this carefully designed guide, you will learn the benefits of personal sales consultations and move your business forward.
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Dear Ashley and Graham circa 2008,
Your business will not live and die by social media. You're going to be tempted to put more time into Facebook and Instagram than you do into in-person relationships because it will feel like that's what everyone else is doing; it will feel like the only way to keep up. Resist that temptation. Resist the urge to jump on the ever changing hamster wheel of social media. When you get on that hamster wheel it will feel like you're running as fast as you can and getting nowhere. And that's exactly where sinking unscheduled, unintentional time into social media will get you: nowhere.
Next to framed art, albums are a favorite, no-brainer product you should be offering every client. Albums are the one product that truly stands the test of time and will be treasured for generations to come. Not long ago, album design went a bit “photographers-gone-wild” with acrylic, metal, and even fur covers. Remember that panoramic ultra-wide album fad?
Luckily the tide has turned back to favoring a classic, luxury presentation.