create the perfect senior magazine and resource guide
Today's fan share is based on just one of the templates that comes with the Complete High School Senior Marketing Kit. Kristina of Kristina Young Photography shares, "I based my Senior Portrait Guide off of the content from the High School Marketing Kit brochure. I knew I wanted to pull together a comprehensive piece that included everything any Senior (and their parents!) would want to know. But I was stumped on how to pull it all together, and what to include. The 24-page brochure provided me with an "ah-ha" moment and I was able to re-brand, tweak, and add to the content to arrive at a perfectly polished product. I created an online PDF version, as well as a hard-copy magazine that I kept at my studio, and brought with me on consults. This year, I was able to easily replace the images with new Seniors, tweak the content as needed (i.e. changing up packages, adding in what I'd learned the prior year), and voila, another gorgeous magazine!
I've added in elements like A Note to The Parents, The Headshot, Friends & Family, Product Shots, a bit about My Style, Before, During & After (to manage expectations) and What's Next (so they understand how to book). I also created an Important Points (a.k.a the Fine Print) to state up front important details about deposits, scheduling, copyright, Facebook tagging, and ordering deadlines.
I love this product for so many reasons. I love that it spells everything out online for clients that want to have it all in one place, immediately. It's beautiful, professional and polished and there is so much excitement around the cover. I had my intern help me narrow down all the potential covers and when we landed on this year's, we knew it was perfect.Â I also pull elements from all the other templates for use in graduation announcements and invitations as well as just having those designs in my arsenal!"
Thanks so much for sharing Kristina! Your $75 gift certificate to the shop is on its way!
Click here to see the Complete High School Senior Marketing Kit in the shop!
There are any number of ways you can market your photography business: online profiles with paid and unpaid services, or social media advertisements. You could even go old school and try a radio ad or billboard. But we’re firm believers that one of the best ways to spread your good name is by good old-fashioned word of mouth. Because it works.
Visiting Paris has always been on my bucket list and my two best friends and I have been talking about planning a trip for what seems like forever. Finally, one day while perusing flight deals we decided to just go for it. The plan was to travel to Paris first, London second and take the train back and forth. In hindsight, flying into Paris would've been much easier, especially after a long flight and jet lag. But easy doesn't make great memories! The train was actually quite convenient and a great way to relax after a long flight. You can buy snacks (and WINE) for your 2 hour trip without even leaving the station.