Today's share comes to us from Jennifer of Jennifer Halen Photography. She writes, "Creating my custom Size Sample Wall was a piece of cake. I simply added my brand and photos and voila! I not only have a wonderful display of some of my favorite photos, but I also have a fabulous selling tool. The Size Sample wall cling has been so effective in helping my clients visualize the size of their prints. Many think twice about ordering that 8x10 print especially when they see how dinky it is compared to a 24x30 print. I am confident that the cost of my investment will be pennies compared to the increased profit in my print and product sales as a result of this great tool!I also purchased the Essential Studio Workflow Assistant. With the whiteboard, I customized the descriptions of the workflow steps to fit my needs. I also added my brand and changed the colors a bit. I love all things vintage so I decided to make this a photographic print and placed it behind glass in a vintage frame. Now it functions as a dry erase board and keeps me organized and on my toes with all of my photography projects. All in all, I couldn't be happier with my purchases!" Thanks for sharing, Jennifer! Enjoy your $75 gift certificate in the shop~
Dear Ashley and Graham circa 2008,
Your business will not live and die by social media. You're going to be tempted to put more time into Facebook and Instagram than you do into in-person relationships because it will feel like that's what everyone else is doing; it will feel like the only way to keep up. Resist that temptation. Resist the urge to jump on the ever changing hamster wheel of social media. When you get on that hamster wheel it will feel like you're running as fast as you can and getting nowhere. And that's exactly where sinking unscheduled, unintentional time into social media will get you: nowhere.
Next to framed art, albums are a favorite, no-brainer product you should be offering every client. Albums are the one product that truly stands the test of time and will be treasured for generations to come. Not long ago, album design went a bit “photographers-gone-wild” with acrylic, metal, and even fur covers. Remember that panoramic ultra-wide album fad?
Luckily the tide has turned back to favoring a classic, luxury presentation.
Netflix. HBO. & Hulu.
That could be about 70% of my off season. The time a friend introduced me to Game of Thrones was the most epic two months of my life (sorry adulthood). BUT, the keyword in that first sentence is “could be”. My biggest love during off season is stepping out of my living room for a travel adventure.