What's worse than spending valuable time shooting only to find your images won't work for what your client has envisioned? How would you like to go into a shoot knowing exactly what your client expects instead of merely shooting images that don't get purchased? Learn to make the most of your time and pre-sell without the pressure! Based on extensive experience, Design Aglow's experts, lead by Laura Novak, will help you to: • Increase revenue by guaranteeing profitable pre-sales • Improve processes to make your business more efficient, with a focus on selling the art you are commissioned to create; and • Create an effective pre-sales system and quality experience for your clients
With field-proven methodology, our extensive 25-page guide also thoroughly directs you through the entire process of pre-sales sessions, including: how to interact naturally with clients of various types and needs; different meeting locations; exceeding sales and session expectations; follow-up email with an FAQ; tips for optimal web presence; and handling investment questions. We even provide a no-fail script/worksheet for your meeting (as well as how to use it), the takeaway in the form of a client commitment guide, and a handy bookmark for taking room measurements.The outcome of a shoot is to create fine art for your clients' home, and we're here to explain how to educate them on why that is such a valuable investment. Whether you're meeting over coffee, over the phone, at a client's home or in your studio, with this generously sized 25-page pre-session guide and included bonus materials, you'll be at your most effective yet, saving workflow, efforts and energy, and exceeding the expectations of your clients. Expert contributors include: perfect sales with Julia Woods, pre-session pro Laura Novak's business acumen, Joy Bianchi's tips for authentic presence, Kimberly Wylie's practical presentation techniques, and Sandi Bradshaw's dÃ©cor details. *Special thanks to Alexandra Keller Photography, Amber Fox Photography, HJ Selch Photography, Lindsay Parks, Bellini Portraits, and Sarah Jayne Photography for providing us with the lovely images! Click here to see it in the shop!
I secretly bought a mail-order 35mm camera when I was 15, and took lots of ordinary photos of animals and nature for several years. Although I majored in art and studied photography in college, my career started in marketing and advertising, from the client service end. Then I had the most beautiful baby, found my old camera and realized how much I love photographing people.
Hi! Tell us a little bit about yourself. What was your road like to becoming a photographer?
Hello! I am a portrait photographer based south of Boston, MA. My passion is capturing mothers and their growing families. Maternity and newborn portraits are the foundation of my business, and I also capture baby milestones, children, and families. Fun fact: I returned the diamond earrings my husband bought me for our first Christmas as a married couple to buy a digital camera.
When I was in college, I had a friend who was a professional photographer. The first time I went to her home, I walked in to find stunning photographs of her children on the walls.
There was a huge canvas in their living room and a creative photo display in the main hallway. I remember being so moved by the beauty of those images, thinking to myself, “I want to create images like this!” I bought myself a DSLR as a graduation present, learned photography from online courses and started my photography business about a year later.