Today's fan share comes from Ali of Skyy Blue Photography. She writes, "I used graphic elements and text from the Modular Holiday Card Sales Kit: Merry Modern Collection to create promotional postcards. The front of the promo piece was designed using the C1 Card Front Cover template, and the back was my own image layout with some of the same graphic elements as the front. The calendar was created using the I6 Card Inside design and changing the colors to better match my brand.Since my Holiday Mini Sessions offer packages that showcase the holiday cards, it really makes the other products that are offered a la carte (ie, 2012 Calendar, Accordion Mini Books, ect) go well with the cards. This gives the client incentive to purchase additional products because no matter what they choose, all of the products work well together as a complete package. The first client who booked a Holiday Mini Session said she sends out Christmas cards every year featuring her dog, and she always struggles to come up with a nice card with a good picture. As soon as she saw this promo piece, she immediately fell in love with the look of the cards and knew right away that's what she wanted to send this year." Thanks for sharing, Ali! Enjoy your $75 gift certificate in the shop~
Or, 5 easy ways to create lifelong clients and increase your sales.
You’ve read all the books. You’ve surfed the whole ‘net. But you are still having a hard time convincing clients to spend their hard-earned dollars. They keep opting for your less expensive products, smaller sizes, or “just a few prints.” You’re about to throw your hands up in the air and say, “I give up!”