Today's share comes from Sarah of SLM Photography. She writes, "I brought the Simple Traditional 8 Page Brochure template into Photoshop and changed the colors. My business colors are red white and black, so the change was really easy. I used the verbiage as a foundation, and then added, subtracted, and tweaked what I wanted to say, and to what fit my business model. I changed the fonts around to fonts that I use a lot in my marketing materials. I imported my favorite images, making sure that they all fit the style and color scheme. Lastly, I proofed the heck out of the brochure for spelling and punctuation errors.
My normal potential client packets consisted of five 8x10 thick matte sheets of paper with info and images. Those were put into a folder with a few other postcards, a magnet, and a contract. Going to Kinkos periodically to get those five sheets printed was not only expensive ($6.00 per five sheets) but also was pretty time consuming. I was in love with the idea of creating an all in one brochure to replace the 5 info sheets. One that would be really professional looking, and one that would catch clients attention and make them remember me.
I was drawn to this particular design because of the circle pattern. The geometric design is sleek, simple, and modern, which are some of the words that I use to describe my own business. I thought it was a perfect fit. I love how simple it is to change things around. Adding my own images was a snap. It was really fun to customize this template and be able to see the final product. In the end I had the brochure printed at CopyCraft as a 8 page brochure, bound, on upgraded paper. The brochures were shipped to my house, and I absolutely love them!"
Thanks for the great share, Sarah! Your $75 gift certificate is on the way~
From a very early age I loved taking pictures and looking at them in magazines and books, but the art of photography captured my heart when I was a teenager, on my first overseas trip to Wales. From that point, I began shooting with a little film SLR and having my friend model for me. In college I took some digital photography and visual communication courses as part of my communication studies major, and decided to pursue a career in photography. I became a legal business and took my first paid client at age 20, and it's been quite a journey and adventure over the past nine years.
I secretly bought a mail-order 35mm camera when I was 15, and took lots of ordinary photos of animals and nature for several years. Although I majored in art and studied photography in college, my career started in marketing and advertising, from the client service end. Then I had the most beautiful baby, found my old camera and realized how much I love photographing people.