Today's share comes from Sarah of SLM Photography. She writes, "I brought the Simple Traditional 8 Page Brochure template into Photoshop and changed the colors. My business colors are red white and black, so the change was really easy. I used the verbiage as a foundation, and then added, subtracted, and tweaked what I wanted to say, and to what fit my business model. I changed the fonts around to fonts that I use a lot in my marketing materials. I imported my favorite images, making sure that they all fit the style and color scheme. Lastly, I proofed the heck out of the brochure for spelling and punctuation errors.
My normal potential client packets consisted of five 8x10 thick matte sheets of paper with info and images. Those were put into a folder with a few other postcards, a magnet, and a contract. Going to Kinkos periodically to get those five sheets printed was not only expensive ($6.00 per five sheets) but also was pretty time consuming. I was in love with the idea of creating an all in one brochure to replace the 5 info sheets. One that would be really professional looking, and one that would catch clients attention and make them remember me.
I was drawn to this particular design because of the circle pattern. The geometric design is sleek, simple, and modern, which are some of the words that I use to describe my own business. I thought it was a perfect fit. I love how simple it is to change things around. Adding my own images was a snap. It was really fun to customize this template and be able to see the final product. In the end I had the brochure printed at CopyCraft as a 8 page brochure, bound, on upgraded paper. The brochures were shipped to my house, and I absolutely love them!"
Thanks for the great share, Sarah! Your $75 gift certificate is on the way~
When you are finished with your photo session or wedding, do you feel a bit like that guy that was recently dragged off the airplane, semi-conscious and bleeding? Because that is basically what it feels like when you’ve lost control of your clients.
The good news is it doesn’t have to be that way. You just need to reclaim the power.
Letting your clients know you’re worth it, and setting early expectations for a fantastic experience.
Welcome packets set the scene for a boutique photography experience and position you as the premier studio in your market. Do you crave this type of bespoke presentation for your art and brand but don’t know where to begin? If that’s the case, let us help you. There are so many benefits you can gain from utilizing welcome packets, and you can absolutely use them to elevate your business.