all-inclusive wedding welcome packet, magazine and client care cards
Today we have a lovely fan share from Rebecca of The Studio B Photography. She writes, "First I made the Luxe Wedding Studio Magazine, which I published online through Issuu and published in print though Mag Cloud. I followed that with the Wedding Client Welcome Packet, and Client Care Cards, which I customized to match my brand and my blog.
Design Aglow products are completely addictive. You can't have just one! I began with the Luxe Wedding Studio Magazine and it just wasn't enough. I love how Design Aglow templates help you give your business a more polished and professional look without spending a ton of money. I like being able to be creative and put my own spin on the templates, which saves me so much time. Starting a large project like the Luxe Wedding Studio Magazine would have been completely overwhelming if I'd designed it from scratch, and I would've never gotten it done.
The Client Welcome Packet is such a good idea and it was fun to personalize the different elements for my clients. The Client Care Cards are a beautiful way to pass along helpful information to clients without coming across as too preachy (but seriously...they DO need to back up their images!)
I recently blogged about the debut of our magazine and shared the news on Facebook as well. Clients, friends, and colleagues all LOVED it. I expected a positive reaction, but it was amazing how many people (even people I hadn't talked to in ages!) went out of their way to tell me what a great idea they thought it was and how helpful it would be to clients.
I've sent copies to local wedding venues and planners and everyone is so excited to show it to their brides. I now host an online version of the magazine on my blog and it's one of the most popular pages!
Thank you so very much for making such a wonderful product that allows me to educate clients and showcase my work at the same time!!"
Thanks for the great share, Rebecca! Enjoy your $75 gift certificate in the shop~
“Through Design Aglow I’ve been able to flourish as a boutique fine art wedding photographer and business owner. I’ve learned early in my career if you spoil your customer with love, creativity, and thoughtfulness you have their loyalty in return. A Welcome Packet is so essential to my business to communicate this to my clients."
You’re a busy photographer/cinematographer/creative. You don’t have an extra $150-$10,000 laying around to collect sample products and you definitely don’t have a week to style rooms, hang art on the walls, set up flat lays, collect inspiring props AND THEN photograph everything and edit the images.
When a client comes to your website, what do they see first? Your logo? .Jpgs? Or aspirational products? Today, consumers make decisions in split seconds. You need to impress and you need to do it quickly and flawlessly. If you are an IPS photographer (offering in-person sales), you already know how important it is to sell PRODUCTS, not .jpgs. Ditch that opening slideshow of jpgs and and show prospective clients what they are coming to you for: keepsake art (even if they don’t know it yet).