Today's share comes from Andi of 2A Photography.Â She writes, "I want every senior I shoot to feel like a rock-star.Â She'll hear me say "gorge!" (short for gorgeous) and she'll laugh.Â Those are guarantees. But really, my fundamental goals are to make sure that she feels special, and that the entire session is an experience that she and her mama will remember.Â Â Â I have several things that I do to make sure that I'm creating an experience and reaching the senior girl and her mama (or dad or grandma, etc.) at the same time, but Design Aglow products have really helped me to re-define my approach to marketing products to my senior clients.
By combining elements from different products I can give each girl a "collection" that is completely unique.Â Â Seniors love "stuff" and they love that their stuff isn't like their friends' stuff.Â Â I live in a small town and shoot several seniors from the same school.Â Â I want each client to have something special, and Design Aglow helps me achieve that in such an easy way.Â Â Â Plus the products are so gorgeous that they are shown off--which is 90% of my marketing plan!
Multiple products with the same central design give a cohesiveness to my collections, and it ensures that the senior families are able to show off the images in the way they like, too.Â Â For Ellie, I used a Visual Poetry mini-accordion as the basis for an entire collection that included accordions, a large album, custom announcements and 411 cards.Â Â For Katelyn I started with the Fleur Book and used elements from that album to re-size and create all of her other items (cards, 411s, accordion, parent album). I use Millers for most of my products, but the shape of the announcement that matches the Fluer album is from WHCC; Millers has a similar "leaf" shape in a 3x3 size that is great for gift tag enclosures or 411s."
Thanks for the share, Andi! Your $75 gift certificate is on the way~
From a very early age I loved taking pictures and looking at them in magazines and books, but the art of photography captured my heart when I was a teenager, on my first overseas trip to Wales. From that point, I began shooting with a little film SLR and having my friend model for me. In college I took some digital photography and visual communication courses as part of my communication studies major, and decided to pursue a career in photography. I became a legal business and took my first paid client at age 20, and it's been quite a journey and adventure over the past nine years.
My business goals have changed a lot over the last few years. This year, my hope is to work on a handful of commercial projects with companies I believe in, and to carve out more time to work on personal projects. Both are important, but I believe growth and your creative voice is developed when you let your imagination run free without the constraints of it being “work.”
I secretly bought a mail-order 35mm camera when I was 15, and took lots of ordinary photos of animals and nature for several years. Although I majored in art and studied photography in college, my career started in marketing and advertising, from the client service end. Then I had the most beautiful baby, found my old camera and realized how much I love photographing people.