Hello and welcome to our Instant Logo Cards.
Your templates can be customized in any way imaginable.Â You can change nearly everything about them including the fonts, colors, image placement, borders, and so on.Â Here's a little info on how to customize a few key things:
Fonts:Â We cannot include fonts in our downloads, as fonts are protected under copyright.Â In order to keep the look of your materials the same as the original template, you will have to have the fonts we used installed on your computer.Â If you do not have the fonts we have used, a quick Google search should turn up a resource in no time.
The font used for this set is:
To change the wording on your templates do the following:
1.Â Select the Text Tool from your tools palette (keyboard shortcut “T”)
2.Â Click on the line of text that you would like to change.
3.Â Highlight the text by dragging the tool across it.
4.Â Type to your heart's content.
Changing the colors of your templates could not be easier.Â Here are a few tips on how to change the text, background, and stroke colors:
Text ”“ Perform the same steps as if you were to change the text ”“ text tool, click and highlight.
1.Â Double click on the top color box in your tools menu.
2.Â Choose the color for your text.
3.Â Click “OK”
The graphics are in the form of shapes.Â This makes it very easy to change the color on the fly.Â Here's how:
1.Â Choose the graphic that you would like to change in the Layers palette.Â If you cannot see the layers palette, click the “Window” dropdown menu at the top of your screen and choose “Layers”.
2.Â Now, double-click the small box of color next to the name of the layer.
3.Â Choose the new color when the dialog box appears.
4.Â Click “OK”
HOW TO INSERT YOUR IMAGES INTO THE TEMPLATE
This is an area where any new Photoshopper could get a little confused and frustrated.Â We'll try to make it as easy on you as possible.
These templates are set up in a very simple way.Â All of the text is grouped together, as is all of the graphics, and what we call “image layers”.Â An image layer is basically a gray box that represents where your image will fit in.Â Each image layer is numbered to make it easy to locate in the Layers palette.
Picture a framed photograph.Â The gray box “IMAGE LAYER” is the matte and your image is the photograph beneath.Â When you insert your image, the black box will represent where the image will be located and what the bounds of that image are.Â You will not be able to see any area outside of the matte, as in a real framed photograph.
There is no need to pre-crop your images before inserting them into the image layers.Â We will tackle how to place, crop, and resize in the following tutorial.
LET'S GO OVER HOW TO ADD YOUR IMAGES:
1.Â Open the template that you would like to work with.
2.Â Choose the location you would like your image to appear in the Layers palette.Â Example: IMAGE LAYER.
3. If you cannot see the image layers, try expanding the Group “IMAGES” by clicking the tiny triangle next to the group name.
4.Â Open the image that you would like to insert into the template.
5.Â Now, choose the “Move” tool from your tools palette. (Keyboard shortcut “V”)
6.Â Drag your photo onto the marketing template.
7.Â Go to the Layers palette and right-click on your image.
8.Â Choose “Make clipping mask”.Â This will create that bounding box we talked about above.
Notice how your image is now positioned within the frame and how you can still move it around without disrupting anything around it.Â Pretty cool, huh?
I’ve had the pleasure of visiting Lofoten twice, this time completely dressed in white. The 1.5-hour flight from Stockholm to Kiruna, Sweden went smoothly and about seven hours after landing my friend and I reached Lofoten in our rental car. Five days of landscape photography and exploring awaited.
Your business will not live and die by social media. You're going to be tempted to put more time into Facebook and Instagram than you do into in-person relationships because it will feel like that's what everyone else is doing; it will feel like the only way to keep up. Resist that temptation. Resist the urge to jump on the ever changing hamster wheel of social media. When you get on that hamster wheel it will feel like you're running as fast as you can and getting nowhere. And that's exactly where sinking unscheduled, unintentional time into social media will get you: nowhere.
Next to framed art, albums are a favorite, no-brainer product you should be offering every client. Albums are the one product that truly stands the test of time and will be treasured for generations to come. Not long ago, album design went a bit “photographers-gone-wild” with acrylic, metal, and even fur covers. Remember that panoramic ultra-wide album fad?
Luckily the tide has turned back to favoring a classic, luxury presentation.