beautiful newsletter for your photography studio

Studio Marketing for PhotographersPhotography Studio MarketingToday's fabulous share comes from Lauren of Lauren Rutten Photography.  She writes, "I used the Winter edition of the Studio Newsletter Collection in combination with my branding to create printed and digital versions of the newsletter. I adapted the color palette and added my patterning to the design layout to bring a cohesive branding identity to the project. Some of the text remained nearly identical, while other sections I completely changed to give it a really personal voice. I played with the ideas of celebrating the Winter season so that it felt fresh, fun & inviting of responses. I love all four seasons of the newsletter templates and can't wait to get started on creating the next one for this Spring. The templates are a great source of inspiration and so adaptable to working with my branding. It was incredibly easy to create this first newsletter. Since most of my marketing focus up until recently has been my weddings, I thought this would be a great way to reach out to my current client base and larger network to say hello. My goal is to encourage the connections between the different aspects of my portrait work with my wedding & event work. I wanted to experiment with both a digital version as well as a printed piece, so I choose to mail 100 to my most recent clients & use mail chimp for an e-blast. The clients who received the mailed hard copy version were really wowed by the quality and extensive thought, as well as enjoying the humor within some of the copies. Several of my recent clients were so excited to see themselves included in the piece. I had a little client contest included and received email responses immediately back. One of the things I am learning is that timing is crucial in the e-blast newsletter world. I sent the newsletter out very close to the X-mas holiday...via email, Facebook & Twitter. Although it was clearly looked at by many people, I think that some of the excitement was lost in the busy time of holiday preparations. I will definitely take this into consideration as I prepare the Spring, Summer & Fall editions." We love this easy, gorgeous marketing piece!  Thanks for the great share, Lauren!  Enjoy your $75 Design Aglow shopping spree on us~


Also in Design Aglow Blog

The 'Almost Perfect' Big Picture Planner
The 'Almost Perfect' Big Picture Planner

0 Comments

We’re having a huge sale on all of our almost perfect Big Picture Planners! Huzzah!

But wait. What does “almost perfect” mean? Well, these are the planners that have teeny tiny aesthetic defects. Don’t worry! They haven’t been totally wrecked, they just have small ink marks or scratches that occurred during transit to our office. You can see images of these small damages below.

Read More

Travel With Photographers: Kirsten Alana
Travel With Photographers: Kirsten Alana

0 Comments

Last year, I traveled to the state of Goa in India with Leave UR Mark, an organization that offers amazing opportunities for volunteers and travelers in India, and stayed for almost two weeks. It was my second time visiting India, and proved to be a vastly different experience than my first trip to Agra and Mumbai.

Read More

Free Wedding Day Checklist for Photographers
Free Wedding Day Checklist for Photographers

0 Comments

Read More