About 6 months ago, we realized, largely through conversations with fellow wedding photographers, that our in-person sales (IPS) game was weak. Well, let’s be fair: it was non-existent. We were basically selling some products online, occasionally. Our “viewing and ordering sessions” were not generating good sales numbers.
I fell in love with documenting the stories of couples, when I realized I never wanted anyone else to feel the way my husband and I do about our own wedding images. We describe them as "really nice pictures of other people.” There’s nothing about them that feels authentic.
That’s when my work became more than a pretty picture.
One of the most common resolutions is to get organized, but how many of us actually accomplish this goal? If you’re a creative who has made the same pledge to becoming more efficient and organized alongside thousands of others, don’t let it fall to the wayside and become another empty checkbox in the New Year.