About 6 months ago, we realized, largely through conversations with fellow wedding photographers, that our in-person sales (IPS) game was weak. Well, let’s be fair: it was non-existent. We were basically selling some products online, occasionally. Our “viewing and ordering sessions” were not generating good sales numbers.
I fell in love with documenting the stories of couples, when I realized I never wanted anyone else to feel the way my husband and I do about our own wedding images. We describe them as "really nice pictures of other people.” There’s nothing about them that feels authentic.
That’s when my work became more than a pretty picture.