want to get inspired?

This fall I am going to be teaching at a super innovative workshop, Image X: a one of a kind photo workshop experience with a group of the world’s leading wedding and portrait photographers set in the historic city of New Orleans. The workshop is a great new concept where a group of photographers get together over a period of two days to offer one-day classes. If I was not teaching at this workshop, I would definitely want to go as a participant! As an added bonus, I would like to offer a $150 Design Aglow gift certificate to the first 25 people who sign up for my workshop this week. There will be very cool events going on in between the classes so you can meet different people and the amazing instructors, including The Boutwells, Jeff and Julia Woods, Jessica Claire, Laura Novak, Tamara Lackey, Gene Higa, Cherie Steinberg, John Michael Cooper, Julia Bailey, Joe Photo, Audrey Woulard, and Victor Sizemore. all the details: visit the Image X workshop site

• where: October 6-8 at the beautiful 4 star Omni New Orleans, in the French Quarter

• cost: $1699 includes THREE nights, breakfasts, one dinner, two days of classes with two different photographers

the day with me: This seminar is for new and established photographers wishing to break into the high end children's portrait market.Lena will review the essential elements for operating a successful studio and generating a buzz with your target clientele in a comfortable, casual seminar…with no questions off-limits! The group will explore all aspects of Lena's style of modern marketing, by first identifying a target client and then creating an irresistible unified approach with new and exciting strategies. Learn how Lena phased out wedding photography and increased her bottom line by 900% over a two year period, with portrait sales averaging $6500 in 2007. Lena will fully discuss her sales presentation format, vendors, and pricing to consistently get the highest possible sales, without pressure or gimmicks. We will also examine workshop participants’ individual situations and challenges to make a game plan for effective marketing (not advertising) strategies. You will take a short walking excursion on this field trip to generate fresh ideas for making your shoots unlike any others your clients have seen; shooting is optional. Come get inspired and ready to take your business to the next level!




Also in Design Aglow Blog

Get It Together: Monday IS a Workday!
Get It Together: Monday IS a Workday!

0 Comments

Somebody, somewhere has decided that Sunday & Monday are the days that photographers should be taking off. And we agree that everyone needs time with friends & family, time to catch up on Netflix, and time to do the laundry. But is your work schedule working for you?

Read More

Who’s In Charge Here?
Who’s In Charge Here?

0 Comments

When you are finished with your photo session or wedding, do you feel a bit like that guy that was recently dragged off the airplane, semi-conscious and bleeding? Because that is basically what it feels like when you’ve lost control of your clients. 

The good news is it doesn’t have to be that way. You just need to reclaim the power.

Read More

Anatomy of a Client Welcome Packet
Anatomy of a Client Welcome Packet

0 Comments

Letting your clients know you’re worth it, and setting early expectations for a fantastic experience.

Welcome packets set the scene for a boutique photography experience and position you as the premier studio in your market. Do you crave this type of bespoke presentation for your art and brand but don’t know where to begin? If that’s the case, let us help you. There are so many benefits you can gain from utilizing welcome packets, and you can absolutely use them to elevate your business.

Read More