This fall I am going to be teaching at a super innovative workshop, Image X: a one of a kind photo workshop experience with a group of the world’s leading wedding and portrait photographers set in the historic city of New Orleans. The workshop is a great new concept where a group of photographers get together over a period of two days to offer one-day classes. If I was not teaching at this workshop, I would definitely want to go as a participant! As an added bonus, I would like to offer a $150 Design Aglow gift certificate to the first 25 people who sign up for my workshop this week. There will be very cool events going on in between the classes so you can meet different people and the amazing instructors, including The Boutwells, Jeff and Julia Woods, Jessica Claire, Laura Novak, Tamara Lackey, Gene Higa, Cherie Steinberg, John Michael Cooper, Julia Bailey, Joe Photo, Audrey Woulard, and Victor Sizemore. all the details: visit the Image X workshop site
• where: October 6-8 at the beautiful 4 star Omni New Orleans, in the French Quarter
• cost: $1699 includes THREE nights, breakfasts, one dinner, two days of classes with two different photographers
the day with me: This seminar is for new and established photographers wishing to break into the high end children's portrait market.Lena will review the essential elements for operating a successful studio and generating a buzz with your target clientele in a comfortable, casual seminar…with no questions off-limits! The group will explore all aspects of Lena's style of modern marketing, by first identifying a target client and then creating an irresistible unified approach with new and exciting strategies. Learn how Lena phased out wedding photography and increased her bottom line by 900% over a two year period, with portrait sales averaging $6500 in 2007. Lena will fully discuss her sales presentation format, vendors, and pricing to consistently get the highest possible sales, without pressure or gimmicks. We will also examine workshop participants’ individual situations and challenges to make a game plan for effective marketing (not advertising) strategies. You will take a short walking excursion on this field trip to generate fresh ideas for making your shoots unlike any others your clients have seen; shooting is optional. Come get inspired and ready to take your business to the next level!
From a very early age I loved taking pictures and looking at them in magazines and books, but the art of photography captured my heart when I was a teenager, on my first overseas trip to Wales. From that point, I began shooting with a little film SLR and having my friend model for me. In college I took some digital photography and visual communication courses as part of my communication studies major, and decided to pursue a career in photography. I became a legal business and took my first paid client at age 20, and it's been quite a journey and adventure over the past nine years.
I secretly bought a mail-order 35mm camera when I was 15, and took lots of ordinary photos of animals and nature for several years. Although I majored in art and studied photography in college, my career started in marketing and advertising, from the client service end. Then I had the most beautiful baby, found my old camera and realized how much I love photographing people.