Adele, a participant in my last marketing workshop, wanted to share a successful promotion that helped her bring in an extra $8000 to her studio in 1 WEEK! During the week before Christmas, she offered "Double Value Gift Cards" which were presented as gifts using the Design Aglow holiday card templates, customized with her studio colors. The promotion reads "Save up to $500 on portraits: We will double your gift card purchase amount (max purchase $500) Ex. $300 purchase=$600 card value." Adele says EVERY single client purchased the max gift amount of $500. Next year, she plans to offer these earlier and to double the maximum amount, to $1000. I will also be sharing images of Adele's new studio...it's totally drool-worthy!
From a very early age I loved taking pictures and looking at them in magazines and books, but the art of photography captured my heart when I was a teenager, on my first overseas trip to Wales. From that point, I began shooting with a little film SLR and having my friend model for me. In college I took some digital photography and visual communication courses as part of my communication studies major, and decided to pursue a career in photography. I became a legal business and took my first paid client at age 20, and it's been quite a journey and adventure over the past nine years.
I secretly bought a mail-order 35mm camera when I was 15, and took lots of ordinary photos of animals and nature for several years. Although I majored in art and studied photography in college, my career started in marketing and advertising, from the client service end. Then I had the most beautiful baby, found my old camera and realized how much I love photographing people.