Adele, a participant in my last marketing workshop, wanted to share a successful promotion that helped her bring in an extra $8000 to her studio in 1 WEEK! During the week before Christmas, she offered "Double Value Gift Cards" which were presented as gifts using the Design Aglow holiday card templates, customized with her studio colors. The promotion reads "Save up to $500 on portraits: We will double your gift card purchase amount (max purchase $500) Ex. $300 purchase=$600 card value." Adele says EVERY single client purchased the max gift amount of $500. Next year, she plans to offer these earlier and to double the maximum amount, to $1000. I will also be sharing images of Adele's new studio...it's totally drool-worthy!
The formula is simple.
clients you love + photography you are excited about + doing it your way = happy photographer
We think a shift should be made in photography. A happiness shift. You likely got into photography because you love taking photographs. And then the reality of making a living at it started to creep in, and you became bound to jobs you didn’t really want to do, because you needed the money. We’ve been there, and yep, it stinks.
Doesn’t the life of a photographer sound so fabulous? Someone pays me a few hundred bucks to take a few pictures in a dream location and I just get to edit them in an afternoon and Netflix the rest of my day away.
If only that were the reality!
Thinking back to the beginning of my photography career, I was a little haphazard. I would figure something out in relationship to my business, which would cause me to stumble into something else that needed to be done.