Important Frame Change Announcements  ||  PLEASE READ

UPCOMING PHOTOGRAPHERS' WORKSHOP!

With great excitement, I am pleased to announce the first workshop of 2008 with the amazing Christa Hoffarth, i.e. the Martha Stewart of Photography, at my CityPlace Loft studio in February. We are walking distance to restaurants, entertainment, shops, and hotel, and just a quick taxi/shuttle from the Palm Beach international airport. If you would like to register, please email your request asap. We still have three available spaces. Please click here for more information!

Day 1:Creating “The Studio” (lunch provided)

Lena will discuss how to launch your studio into your portrait and/or wedding target market with extraordinary images, a solid business plan, and inspiring marketing ideas. Though a guided program, each participant will assess his/her goals in relation to style and market to create an action plan for the next year, from start to finish. The workshop takes place in Lena's palm Beach studio, where you will be able to see her unique displays, marketing materials, and special products. Get inspired and reach your goals for 2008 with this inspiring look at a fresh approach to becoming "the" studio in your market.

You will learn:
• To make an out-of-the-box marketing plan
• To target to the top level client
• Pricing and policies
• Savvy marketing without advertising
• To create higher sales
• To run an order session
• To polish your presentation
• Individual photographer needs for your studio

Day Two: BrandCandy “Design” (lunch provided)  

The primary objective for day two is to teach you how to create a graphic design strategy and how to use a style manual that will give you a solid and consistent approach to all of your marketing efforts. Christa will define and illustrate the appropriate use of elements and principles and present the methodology of using grid systems to effectively organize information when forming a unified design. Christa will teach you how to create various types of grids within different contexts of layout i.e. brochures, business cards, letterhead, magazine ads, and other promotional pieces. Christa’s techniques will help you eliminate the “start from scratch” approach to your graphic design projects as well as give your designs a consistent design. After the lunch break, the half of the day, Christa will cover package design techniques. This half will be hands on for everyone. We will be working with unique package design techniques using various tools and mediums. This will be inspiration overload!

You will learn to:
• Build a style manual
• Grid build your design infrastructure
• Effectively create white space
• See all over again
• Use form over function in every day things
• Package
• Package with textiles
• Exercise: putting things together
• Design client appreciation concepts
• Exercise: client appreciation
• Use gadgets




Also in Design Aglow Blog

Flat Rate Shipping is Here!
Flat Rate Shipping is Here!

0 Comments

Read More

5 Simple Strategies for Connecting with Other Vendors in the Photography Business
5 Simple Strategies for Connecting with Other Vendors in the Photography Business

0 Comments

There are any number of ways you can market your photography business: online profiles with paid and unpaid services, or social media advertisements. You could even go old school and try a radio ad or billboard. But we’re firm believers that one of the best ways to spread your good name is by good old-fashioned word of mouth. Because it works.

Read More

Travel With Photographers: Lisa Patey
Travel With Photographers: Lisa Patey

0 Comments

Visiting Paris has always been on my bucket list and my two best friends and I have been talking about planning a trip for what seems like forever. Finally, one day while perusing flight deals we decided to just go for it. The plan was to travel to Paris first, London second and take the train back and forth. In hindsight, flying into Paris would've been much easier, especially after a long flight and jet lag. But easy doesn't make great memories! The train was actually quite convenient and a great way to relax after a long flight. You can buy snacks (and WINE) for your 2 hour trip without even leaving the station.  

Read More