If all your social media followers disappeared tomorrow (and they could) - what would you be left with - and what impact would that have on your business? Consider your social media community rented - your email list is owned property. See the difference? Both areas of marketing are important but you need to know how to leverage both and email marketing shouldn’t be forgotten. Take it seriously and you will reap the benefits.
Your own email list should be your number one priority, so let’s start building it TODAY and treat it with the respect it deserves.
Which Provider is Right For Me?
The first step is choosing a reliable email service provider that will help organize your lists and ensure a seamless and easy way to distribute your content. When it comes to choosing an email provider I suggest doing a bit of research to find out which one is the best fit for you and your budget. There are some great options out there but take some time to do your research, ask around, get second opinions and determine your budget but some of the most popular are:
Some of the above options allow free usage depending on the amount of subscribers you have in your database, others charge you by the number of emails you send - all are reputable but it just needs to fit with your vision and how much support you will or won’t need. If you are new it’s always helpful to stick with provider that has a strong customer support team so you have access to the experts when and if you need them.
When you begin to set up your profile with your new email service provider, they will walk you through the steps of setting up your sign-in forms. You’ll also be able to set up subscriber lists, create email templates and a blog RSS feed among other features.
Many email providers also allow you to send out automated responses that you set up in advance and that are automatically sent out when someone signs up or meets certain criteria (birthdays, a purchase, signs up for an opt-in). This is quick to set up, can really make your new subscriber feel welcome and injects a big dose of your personality into their inbox. The automation tool is one that as you get more comfortable, is certainly worth exploring as setting up triggers based on customer behavior is certainly what top brands are using at the moment.
Originally from Boston, Jaclyn is the found of Blog Society, a global community where blogging, business and creativity collide. A passionate creative matchmaker, she is a social media addict prone to wasting hours on Pinterest and has had a long love affair with the digital marketing world. She believes in the power of collaboration and has a passion for helping businesses and bloggers tell their brand story. She aims to offer like-minded and passionate individuals the opportunity to connect and inspire one another through her Digital Bravery E-course and a variety of national workshops, events and gatherings both online and off.
When you are finished with your photo session or wedding, do you feel a bit like that guy that was recently dragged off the airplane, semi-conscious and bleeding? Because that is basically what it feels like when you’ve lost control of your clients.
The good news is it doesn’t have to be that way. You just need to reclaim the power.