Let’s dive into the world of digital marketing and touch upon some of the most important areas that will have the most impact on your business – email marketing!
Power of email marketing should not be underestimated. That targeted opportunity to deliver your key message right into the mailbox of your key customer? Priceless.
Unfortunately in today’s social centric world, email marketing often feels the ugly step-sister to the flashy world of social media marketing but take it from me - email marketing can transform your business. Email marketing is one of the oldest and most cost effective marketing tactics out there. It’s relatively cheap (a big win for all you small business owners) and secondly you can create a tailored (measurable!) message that is delivered straight your ideal customer - it doesn’t get more powerful than that.
Personally I think spam has done a lot to take the shine off email marketing and anyone who has ever had to clean out their inbox full of sales-y, unrelated, off target emails knows what I’m talking about. But email marketing is here to stay and I want to teach you how to use it effectively to transform your business - step by step. Let’s get started.
Still skeptical? Just look at your own behavior when it comes to email - hmmm how many of you have your phones right beside you as you are reading this module and raise your hands if you’ve even paused to check your inbox? My guess...most of us are guilty. Let’s learn how to leverage that seductive power of email for your business and it first starts with a strong focus on your number one business weapon: your email list.
The Secret Weapon: Before you dive into creating content that grips at heart of your customer you first must make sure we have a system in place to build a community that will consume that content – and that you understand our competition.
A key aspect to successful marketing is understanding your industry and who your competition is. Taking that one step further it’s probably even MORE important to be crystal clear why your business is different.
I’m again throwing out a challenge to identify the key points of difference that make your business unique. Write them down so you and your team are in agreement about what makes your business stand out.
Next Step: Checking out what your competitors are up on on social media. Some helpful sites to get started are:
Now that you’re much clearer, I’m sharing another big lesson - I was late to the game in building my Blog Society email list. Instead I found joy in social media and growing my tribe online and didn’t actively focus on growing my own list until much later in the game. Big mistake. Your email list is gold.
Originally from Boston, Jaclyn is the founder of Blog Society, a global community where blogging, business and creativity collide. A passionate creative matchmaker, she is a social media addict prone to wasting hours on Pinterest and has had a long love affair with the digital marketing world. She believes in the power of collaboration and has a passion for helping businesses and bloggers tell their brand story. She aims to offer like-minded and passionate individuals the opportunity to connect and inspire one another through her Digital Bravery E-course and a variety of national workshops, events and gatherings both online and off.
As a small business owner, we’re sure that you’ve got a lot on your plate. You want to do what you love, and make a good living doing it, but at times it can feel like you’re doing everything besides photography to keep your business running. Besides all the workflow tasks of being a photographer, we know the one BIG project that almost never gets done: marketing. It’s on all our to-do lists, but it’s huge. It’s daunting. And, where do you even begin?