We're so excited to share part 1 of a 3-part feature from Blog Society founder & CEO, Jaclyn Carlson. Join us as Carlson gives us some marketing tips to improve your business!
Marketing should make you feel shaken up, alive, as if you are being launched out of your comfort zone – yet it doesn’t have to be scary or full of confusion. Let’s pull back the curtain into a world that glitters with connection, provides glimpses into fascinating data and insight and provides you with a quick and direct connection to the very readers and customers that you want to speak to. Now is the time to put on your marketing hat and begin to view your business or blog through the eyes of a digital marketing.
First up I have a challenge for you…a little homework assignment for everyone reading because at the end of the day it’s all about ACTION baby!
Challenge yourself to set out and write down (yes actually get out a pen and write them down - this is where the accountability comes in) 3 x goals for the next 3-6 months. Make them challenging but achievable and also measurable so you can track your progress.
Think about how you feel right now in your business AND how you want to feel 6 months from now?
Think about how you want others to talk about your business?
Think about what goals you would set if you knew you wouldn't fail?
Okay – that you’ve set yourself some #girlboss goals I want to challenge you to go one step further and celebrate your wins! Time to work on your success mindset.
Make a list of your Top 3 recent achievements and place it somewhere visible – on the fridge, by your bedside table or in the office. Recognize them, be proud of them. In the marketing world we're always chasing new targets, reaching for higher goals but it's essential you shift your mindset to celebrate the wins and milestones along the way.
Originally from Boston, Jaclyn is the found of Blog Society, a global community where blogging, business and creativity collide. A passionate creative matchmaker, she is a social media addict prone to wasting hours on Pinterest and has had a long love affair with the digital marketing world. She believes in the power of collaboration and has a passion for helping businesses and bloggers tell their brand story. She aims to offer like-minded and passionate individuals the opportunity to connect and inspire one another through her Digital Bravery E-course and a variety of national workshops, events and gatherings both online and off.
From a very early age I loved taking pictures and looking at them in magazines and books, but the art of photography captured my heart when I was a teenager, on my first overseas trip to Wales. From that point, I began shooting with a little film SLR and having my friend model for me. In college I took some digital photography and visual communication courses as part of my communication studies major, and decided to pursue a career in photography. I became a legal business and took my first paid client at age 20, and it's been quite a journey and adventure over the past nine years.
I secretly bought a mail-order 35mm camera when I was 15, and took lots of ordinary photos of animals and nature for several years. Although I majored in art and studied photography in college, my career started in marketing and advertising, from the client service end. Then I had the most beautiful baby, found my old camera and realized how much I love photographing people.