Taking the leap to In-Person Sales can be intimidating, but oh-so-rewarding! Dorie Howell is sharing how The Ultimate In-Person Sales Course can be a huge benefit to your business.
Tell us about yourself and your business. What are your favorite products to sell to clients?
I am a custom portrait photographer specializing in newborns, children and corporate headshots. Located right outside of Washington DC, I serve the entire DC metro area. I’m a classical singer by training but love my career as a portrait artist. I have one daughter who refuses to let me photograph her and a very supportive husband.
Providing great service and products to my clients is what I do. Large wall portraits (in either canvas or metal) and digital files are my best sellers. I love the idea that featured images from a portrait session will be hung in their home and enjoyed every single day.
What was your first impression of the Ultimate IPS Course?
How thorough is the course?
I was completely surprised at how thorough this course was, Design Aglow left nothing out. I am always impressed with the quality of the products I receive from Design Aglow and the Ultimate In-Person Sales Course was no exception. The course covered everything a photographer would need to know for in-person sales from start to finish.
Was anything missing?
Nothing was left out.
We know you are essentially an IPS expert! Did the course teach you anything new? If so, what?
I have been offering IPS for quite a while (and was in sales before my career as a portrait artist) and have learned many lessons along the way. The course nailed down areas where I might have been slacking and got me focused to make sure my entire process is solid from start to finish.
Why would this course be good for a new photographer?
Absolutely! It is almost too good and I could see how it may even be overwhelming to a new photographer at first glance, however the great part is that it does break it down in manageable steps AND you don't have to do everything all at one time. Design Aglow breaks the content down into sections within each week, and it’s very easy to navigate and put into action.
Also reading the photographer case studies at the end of each section showed that there isn't exactly one way to succeed with IPS, and there are variations between specialties. What works for a newborn photographer may not be the exact thing that works best for a family photographer. Taking the ideas and techniques and making them your own to fit your business best is key.
What type of monetary increase would you expect a photographer to see after implementing the strategies and techniques in the course?
I do know by implementing the techniques in this class you will provide better service to your clients and anytime you provide great service and quality, your sales will increase. Investing in education is one of the greatest gifts you can give yourself as a business person (and yes, we photographers are business people!) The more we learn and invest in our sales knowledge, the better it is for our clients and for our bottom line.
We spend so much time worrying about what lens to use or finding just the right photoshop action when many of us need to spend more time on our business education.
How would you rate the course on a scale of 1 to 10?
A 10, the course is a great resource that I will refer to in the future. Design Aglow never disappoints.
You will be able to shoot fewer sessions to generate more income. And you will get more of your life back, more time with friends and family and more time for you to enjoy your life. You will spend less time worrying. You will be able to enjoy being a creative again. Sounds like a pretty sweet deal, right? We can help you make it happen.
Get The Ultimate In-Person Sales Course today!
From a very early age I loved taking pictures and looking at them in magazines and books, but the art of photography captured my heart when I was a teenager, on my first overseas trip to Wales. From that point, I began shooting with a little film SLR and having my friend model for me. In college I took some digital photography and visual communication courses as part of my communication studies major, and decided to pursue a career in photography. I became a legal business and took my first paid client at age 20, and it's been quite a journey and adventure over the past nine years.
I secretly bought a mail-order 35mm camera when I was 15, and took lots of ordinary photos of animals and nature for several years. Although I majored in art and studied photography in college, my career started in marketing and advertising, from the client service end. Then I had the most beautiful baby, found my old camera and realized how much I love photographing people.