What I Wish I Knew: The Importance Of Marketing Tangible Products

Our lovely Contributor Shannon Griffin of Mi Amore Foto shares what she wish she knew in her early years as a photographer. "What I Wish I Knew" posts share some of the best tips from the top photographers in the industry. We hope you find inspiration in these stories!
One of my biggest regrets was not having product samples for many years. I am a destination wedding photographer, so I felt like having samples was a waste of resources. I didn’t think about the fact that I could take beautiful photos of these samples or even bring some of them with me when I traveled.
It’s so easy to slip an album in my suitcase and show a bride while she is getting her hair and makeup done. People are so visual and I had nothing to show for what I was selling. I never sold anything because my clients couldn’t touch it or see it. The other huge problem was selling products that I had never actually seen in real life.  
Deciding to purchase sample albums forced me to do a lot of research. I wanted to make sure I was getting quality albums and products that were beautiful and would stand the test of time. I spent days just looking at different album companies and print companies. There are so many options out there and it is important to pick the ones that are going to best represent your brand and the story you want to tell for your clients.
I have definitely started selling a lot more products now that my clients have something to see and hold. For those destination clients I have photos that I have taken of my products and I can also set up Skype sessions. I also offer to ship my sample album to them so that they can actually hold it. My point being, there is no excuse not to figure out what products work best for your company and then ordering them. I wish I would have done this years ago!
If you can attend some trade shows, like WPPI, go! If for nothing else, to get your hands on some of the gorgeous products that these companies offer. The great thing is that you can also ask their reps as many questions as you need to, while holding these products.
Thanks, Shannon!
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Want to get started selling albums? Look at all of the resources Design Aglow offers to help you launch your album line today. And, sample albums are always 20% off.


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