Hi! Tell us a little bit about yourself. How long have you been practicing photography professionally? What was your road like to becoming a photographer?
Hi friends! My name is Alicia from Alicia Lucia Photography. I am approaching my fifth wedding season as a photographer and while my path to becoming a photographer wasn’t always an easy one, I knew in my heart that I was always meant to do exactly this!
Building a solid brand is a key part of running a successful photography business, but it’s not easy work. It takes time to develop your photography style and your voice. And then it takes considerable effort to craft those into a brand that helps you stand out in a sea of other photographers. There’s often a large amount of trial and error involved because sometimes you do things without even knowing that hurt your brand. But don’t worry… we’re here to help! Here are ten ways you’re killing your brand and how to fix them.
Tell us a little bit about yourself. What was your road like to becoming a photographer?
Hey, I’m Krista! I’m a photo maker for elopements and intimate weddings based in Southern California. I love teaming up with adventurous couples and creative folks who will do what it takes to make incredible photos and equally special memories. Nature is at the core of my work and heart, so I’m always itching for new sights to see!
Sometimes it’s easy to spot when certain things need changing: a lightbulb, the litter box, or the TV channel. Your branding, however, is not as obvious when it’s in need of an update.
So… How do you know when it’s time to change or refresh your brand?
What does ‘brand refresh’ even mean?
Don’t panic, we’re not talking about a total overhaul of your business. Think of a brand refresh as a personal makeover. A new haircut and an up-to-date outfit can be all it takes to transform a person’s presence, and it’s the same with your brand business.
I have been shooting for seven years, but shooting professionally for a little less than a year and a half. I have always loved cameras of any kind since I was a baby, but when I was 12 finally picked up a little handheld digital camera and was hooked on taking pictures of flowers and nature.