Design Aglow Blog

What The Pros Are Saying: Welcome Packets

What The Pros Are Saying: Welcome Packets

“Through Design Aglow I’ve been able to flourish as a boutique fine art wedding photographer and business owner. I’ve learned early in my career if you spoil your customer with love, creativity, and thoughtfulness you have their loyalty in return. A Welcome Packet is so essential to my business to communicate this to my clients."

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5 Steps To Pre-Selling Any Product Using Stock Photos

5 Steps To Pre-Selling Any Product Using Stock Photos

You’re a busy photographer/cinematographer/creative. You don’t have an extra $150-$10,000 laying around to collect sample products and you definitely don’t have a week to style rooms, hang art on the walls, set up flat lays, collect inspiring props AND THEN photograph everything and edit the images.

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How Product Images Help You Sell More Photography

How Product Images Help You Sell More Photography

When a client comes to your website, what do they see first? Your logo? .Jpgs? Or aspirational products? Today, consumers make decisions in split seconds. You need to impress and you need to do it quickly and flawlessly.  If you are an IPS photographer (offering in-person sales), you already know how important it is to sell PRODUCTS, not .jpgs. Ditch that opening slideshow of jpgs and and show prospective clients what they are coming to you for: keepsake art (even if they don’t know it yet).  

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We're hiring: Customer Service & Design Production Assistant

We're hiring: Customer Service & Design Production Assistant

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What The Pros Are Saying: Heirloom Family Portrait Albums

What The Pros Are Saying: Heirloom Family Portrait Albums

We created this stunning charcoal linen 12x12 album for a new client to showcase their family studio portrait session. WIth 20 pages printed on gorgeous Fuji Crystal Archive paper (about as far away as giclee/ink-jet printing you can get). These albums are meant to enjoy, collect, and treasure for generations to come. What family or grandparent would not love one of these for the holidays?

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8 Ways to Sell An Album to Every Client

8 Ways to Sell An Album to Every Client

Back in the day, wedding albums were the big thing. In fact, they were the only thing. My sister’s wedding album contains her 40 favorite images and…that’s it. No proofs. No negatives. Definitely no cloud storage. Just one leather-bound album with gilded pages and a handful of matted portraits. Needless to say, things have changed a bit. Now, 40 images would be typical for a family portrait session, while wedding clients expect to walk away with hundreds and hundreds of images -- preferably stored on a tiny USB drive, ready to be posted instantly on social media.

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4 Signs It's Probably Time to Refresh Your Brand

4 Signs It's Probably Time to Refresh Your Brand

Sometimes it’s easy to spot when certain things need changing: a lightbulb, the litter box, or the TV channel. Your branding, however, is not as obvious when it’s in need of an update.

SoHow do you know when it’s time to change or refresh your brand?

What does ‘brand refresh’ even mean?

Don’t panic, we’re not talking about a total overhaul of your business. Think of a brand refresh as a personal makeover. A new haircut and an up-to-date outfit can be all it takes to transform a person’s presence, and it’s the same with your brand business.

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The Value of Good Packaging

The Value of Good Packaging

Packaging can either make or break your brand. Whether you’re a luxury jewelry store that delivers products in a little blue bag, complete with a white satin ribbon, or you’re a photographer who has your copper logo embossed onto charcoal boxes, you know that your packaging is your opportunity to positively impact your image and client experience.

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Less Is More

Less Is More

Less is more.

Too many people attempt to do it all. Remember that kid in middle school who tried to be the all star on the dodgeball team? Nobody liked him, and he only got in everybody’s way. Focusing on one particular skill, direction, goal, project etc. takes work and effort. The drive and desire to have your hands in a little bit of everything needs to be suppressed.

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Ask The Expert: Janneke Storm

Ask The Expert: Janneke Storm

I was born in South Africa and moved to Australia in 2000 with my parents and younger brother. Growing up I never considered myself 'artsy’; I didn't take art at school because I couldn't draw or paint. It wasn't until senior high school that I took film and television that I discovered this passion for creativity. Still unsure of what I wanted to do with my life, I went onto university to study Communication & Graphic Design and it was then I took a photography subject. For the first time in my life, I had found something I loved doing and was relatively good at. I then went on to study a two year diploma in photography which I completed in 2011 and started my own photography business.

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