You’ve heard the horror stories: the photography industry is saturated and overflowing. So how are you expected to compete when you can probably just head out the door and find another photographer doing business just a few doors down? Actually, it’s really quite simple: Marketing and Public Relations. But it can’t be just any marketing. You need to be building top content that your market finds shareable, relatable, and valuable.
The Essential Marketing and PR Guide is a 49 page primer that will help you plan, organize, and act in a way that will ensure success and have you reaching the right people at the right time.
From start to finish, this guide is another exceptional business product from Design Aglow that will educate and guide you on marketing and social media and provide you with essential worksheets to kick-start your marketing immediately. We even include a complete 52 week marketing calendar to take the guesswork out of planning, chock full of daily ideas and inspiration! And, if that's not enough, you can gain valuable insights from industry leaders on marketing and social media campaigns via traditional campaigns to quick and easy social media hits! Think of this as the pro photographer’s version of "Marketing, PR and Social Media 101."
The Essential Marketing and PR Guide & Calendar will help you:
*Special thanks to Terra Lange Photography for the lovely images throughout our guide.
It's Sellable: This is a business education tool that will provide you not only with an overview of Marketing, PR & Social Media, but also with concrete methods to evaluate your business and set a course for a successful upcoming year. The tasks and projects it suggests are at low-to-no cost and will allow you to immediately increase your visibility and reach your business goals.
It's a Time Saver: You do not need to re-invent the wheel, or design a perfect plan for tomorrow. This Guide will get you started today with whatever resources you have immediate access to.
It Shapes Your Image: Using the worksheets to assess where you have been and where you are going and you can set achievable and measurable goals. With the calendar in place, you can complete daily tasks and action items that will give you visibility to clients and partners and allow you to consistently communicate your brand and your business.
• Fully layered Photoshop PSD files for complete customization
• 6 ready-to-print card designs - (4) 2x3.5 inches @ 300 dpi & (2) 2.75x2.75 inches @ 300 dpi
• 4 unique color palettes for each card style
• 4 page tutorial to guide you
Made using ProDPI templates and can easily be customized for your preferred lab/printer.
Open Sans, Playfair Display, Crimson Text, Aleo, Gotham Condensed and Learning Curve
Please note - We supply the names of the fonts used, but .ttf files must be downloaded from other providers.
• Photoshop CS3 and newer
• Photoshop Elements 6 through 11
• Windows and Mac