Are you looking for a social media marketing how-to guide that walks you through the process of setting up your studio’s Twitter and Facebook pages step-by-step for the biggest impact possible? Learn to use these free resources to build a social media entourage and attract your target clients 24/7.
Our 99 page full color guide makes building your online presence simple and fun, with 50 screenshot examples and over 20,000 words of tech-free essentials, covering everything from how to get more fans, to creating engaging content and tracking user demographics for success.
Whether you’re brand new to Facebook and Twitter or an online-guru looking for another arrow in your quiver, marketing expert Zach Prez and Design Aglow offer you proven strategies and ideas from some of photography’s top social-preneurs including Oh So Posh Photography, My Four Hens Photography, Keri Myers, Alex Michéle, and Scott Wyden.
Topics covered:
How to create and optimize Facebook Fan pages, groups, events or user profiles
Ways to get more Fans/Likes
10 must use Facebook apps
Secrets to a successful Facebook ad
How to expand your Facebook page
How to link Facebook and Twitter
Insights to user demographics
What to post, when, and how often
Essential Twitter terms
Building an engaged twitter following
Twitter best practices
Twitter tools to organize followers
How to effectively use twitter lists
Tracking your Twitter ROI
Create event buzz with Twitter and Facebook
Automating twitter
Twitter strategy
Handy Twitter Tools
PRODUCT DETAILS:
99 page full color PDF
50+ screenshot examples
21,000 words of tech-free recommendations
“I have used Facebook for On The Spot Studio for years and had no idea of some of the things I could do with it! Thanks to Zach’s new book, I not only have improved my fanpage, but learned a little bit about the inner workings of how google, SEO and Facebook all connect! My main issue was twitter. I am a complete and total loss when it comes to “tweeting”. After reading his new book, not only do I understand it, but I can now use it to my advantage in my work! This is definitely a must have social media book! Great job Zach!”
- Tiffany Willet, On the Spot Studio
“The Photographer’s Social Media Handbook is an excellent tool for those seeking to navigate the online world of marketing via social networking. Full of examples and ways to build your business online, it is a powerful resource for your studio and business.”
- Laura Winslow Photography
“Zach delivers again with important tools and advice for photographers. Twitter, Facebook, and other forms of Social Media have become important marketing and communication tools for photography professionals; and Zach has provided us with a guide to maximize their effectiveness. In the world of social media, it’s not enough to create and blindly use these accounts. There are strategies, dos and don’ts, and additional resources that are important to understand, all of which are covered by Zach in this book.”
- Christopher Lin, SLR Lounge and Lin and Jirsa Photography
Zach’s new Photographer’s Social Media Handbook is an invaluable resource for every level of photographer. If you want to take your social media presence seriously then you need this ebook. It covers everything you need to know from the very simplest detail to little known tricks for really getting the most out of Facebook and Twitter. I have lived internet marketing for a long time and there were even a few tidbits that surprised me. I will definitely be implementing some of his suggestions for my pages. Thanks, Zach, for another great resource!
- Bethany Gilbert, Capturing Your Market and Bethany Gilbert Photography
“This guide is fantastic for both beginners and more experienced social media users alike. This thorough handbook goes through aspects of the Facebook and Twitter sites in detail, and gives step-by-step directions. It also teaches you how to use these services in conjunction with each other. Thanks again, Zach! This is another important education tool that photographers would be remiss to overlook. I am excited to implement the techniques I have learned.”
- Amy Hoogstad, Asher Images
“In truth, Zach Prez has written the book I was going to write. Elegantly designed and easy to access, this 98-page tome is required reading if you are a photographer who is struggling to market your business using the two mainstream online tools – Facebook and Twitter. This book is well researched and full of step-by-step details with diagrams; from set up to strategy. This is a rich resource that has your bottom line in mind. Get it!”
- Seshu, Seshu Photography
“LOVE LOVE the book. So helpful and I really like how you explain things in detail. I can see this book being able to help alot of business and photographers learn the how-to’s of social media better.”
- Tatiana Fowler, Little Bubbles Photography
