Education

Fearless Marketing with Jaclyn Carlson of Blog Society Pt. 3

Fearless Marketing with Jaclyn Carlson of Blog Society Pt. 3

If all your social media followers disappeared tomorrow (and they could) - what would you be left with - and what impact would that have on your business? Consider your social media community rented - your email list is owned property. See the difference?  Both areas of marketing are important but you need to know how to leverage both and email marketing shouldn’t be forgotten. Take it seriously and you will reap the benefits.

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What To Wear: Wedding Photographer Edition

What To Wear: Wedding Photographer Edition

We’re not going to say that what you wear to capture a once in a lifetime event is as important as your camera, your lenses, and the education and soul behind them. BUT at the same time, show up to your event a wrinkled mess, hair a muss, and shoes a-flippin’ and a-floppin’, and yeah, the fact you’re the BEST in your market is not going to make much of a difference to your embarrassed clients and their shocked guests.

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Fearless Marketing with Jaclyn Carlson of Blog Society Pt. 2

Fearless Marketing with Jaclyn Carlson of Blog Society Pt. 2

Let’s dive into the world of digital marketing and touch upon some of the most important areas that will have the most impact on your business – email marketing!

Power of email marketing should not be underestimated. That targeted opportunity to deliver your key message right into the mailbox of your key customer? Priceless.

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What The Pros Are Saying | The Ultimate In-Person Sales Course

What The Pros Are Saying | The Ultimate In-Person Sales Course

I was completely surprised at how thorough this course was, Design Aglow left nothing out. I am always impressed with the quality of the products I receive from Design Aglow and the Ultimate In-Person Sales Course was no exception. The course covered everything a photographer would need to know for in-person sales from start to finish.

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Fearless Marketing with Jaclyn Carlson of Blog Society Pt. 1

Fearless Marketing with Jaclyn Carlson of Blog Society Pt. 1

Marketing should make you feel shaken up, alive, as if you are being launched out of your comfort zone – yet it doesn’t have to be scary or full of confusion. Let’s pull back the curtain into a world that glitters with connection, provides glimpses into fascinating data and insight and provides you with a quick and direct connection to the very readers and customers that you want to speak to. Now is the time to put on your marketing hat and begin to view your business or blog through the eyes of a digital marketing.

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How to Left Swipe on that Terrible, Horrible, No Good, Very Bad Client

How to Left Swipe on that Terrible, Horrible, No Good, Very Bad Client

You thought about it. There was just something about that client in that first interaction, that first email or phone call, that triggered your photographer spidey senses. They told you, “This one could be trouble! Swipe left on this one!”

But you swiped right. And now the problems have escalated.

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The 10 Golden Rules of Social Media

The 10 Golden Rules of Social Media

You’ve seen it. The Instagram post with enough hashtags attached that you can smell the anguished desire to be noticed. By anyone. Anywhere. Please and thank you? The post lacked just one more: #desperation.

Social Media, like baseball, traffic, and dating, has RULES. Here’s how to follow them...

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Redefine Busy With Bryan Caporicci

Redefine Busy With Bryan Caporicci

Entrepreneurship isn’t about being busy. It isn’t about more money, more connections or more opportunities. Entrepreneurship is about freedom, flexibility and control. It’s about doing what you love and making a living doing it. It’s about designing the lifestyle you want and creating a business that fits into it. Yet, many photographers do the opposite. A photographer friend of mine once joked that he “left his 9–5 for a 9–9”.

 

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Going from Shoot-and-Burn to Full Service (in 7 easy steps)

Going from Shoot-and-Burn to Full Service (in 7 easy steps)

So you read our post about the pitfalls of underpricing your digital products. You’ve realized that your image files are not “just pixels,” but the culmination of thousands of hours of coffee, sweat, and tears that you put into honing your craft. And you’ve decided that 2016 is going to be the year that you stop underestimating yourself and start valuing your work (and asking clients to do the same). Awesome. But going from that a-ha moment to actually implementing full-service pricing can be daunting. 

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Letters From A Photographer: To The Client Who Edits & Crops My Images Without My Permission

Letters From A Photographer: To The Client Who Edits & Crops My Images Without My Permission

I’m so glad you love your images enough to share them on social media. Really I am. I absolutely love photographing people for a living and my images are my best marketing tools for my business. Social media is such a great tool for sharing images and it’s been incredible for my word-of-mouth referrals.

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