By now, we all know that in order to create a sustainable photography business, photographers need to sell products. And, wall art is the ideal product for 1. displaying your beautiful imagery and 2. bringing in the type of revenue you need to grow and thrive. Additionally, wall art is fantastic for your clients to enjoy every day AND when their friends come over and see it….well, that’s free advertising for you right in your target market. So, let’s all agree that wall art is fabulous. And, as a professional photographer, it’s what you need to sell.
It’s hard to sell the invisible, no matter how compelling your online product gallery or price menu may be. Anyone who says differently is pulling your leg! If your clients can see and touch the gorgeous products you offer, they are much more likely to invest in your art. Many clients think that an 8x10 or 11x14 is “big” because they have grown up with 4x6 prints in albums and in tiny frames. As professional photographers, however, we create artwork that is meant to be seen and enjoyed at a larger scale...we want our art to make a statement.
"For the last 10+ years, I have hung a size sample wall of canvases in my studios and the investment has paid off literally thousands of times over.” ~ Lena Hyde
Don’t like selling? Most artists don’t. Which is fine, because the size sample wall really does it for you! It presents choices and the client sees what will work best. It also plants the seed of hanging multiple images together, rather than just one solo piece.
Want to know how it works, why it works, how to create one and what images will help you sell best? Grab the 100% free guide here and get on the road to selling more art in larger sizes, with ease.
Perhaps your anxieties are internal? The fear of failing at that which is most dear to you? Or the terror of living with regrets that can never be remedied?