IPS Horror Stories: Failing to Communicate Pricing Before the Session

IPS Horror Stories: Failing to Communicate Pricing Before the Session

Just like everything else in your business, when you don’t follow your own policies and best practices, things can go south quickly. IPS Horror Stories is a new series created to showcase sales and policy blunders other photographers have made so that you can avoid making the same mistakes. 

Here’s the scene:

My client came in for her IPS session. Her husband is a doctor and was running behind, so we started without him. We had our order pretty set when he arrived. He agreed that he likes what they have so far and is willing to go through with the order however he asks that I send him the rest of the files so that he can have them printed in a more "cost effective location."  

I put on my big girl business pants and said, "Well, I can sell you the files but unfortunately I can not give them away. One, that wouldn't be fair to my current clients to just give things away and I'd have a hard time explaining to my landlord that I can't pay my rent because I gave my work away. So please understand, my prices are what they are so I can earn a living and provide for my family."

The husband then stood up and stomped out like a small child who didn't get their way. His wife was mortified and apologized for her husband's behavior and paid the bill.

What went wrong:

The photographer didn’t clearly communicate pricing information and policies for selling digital images to the clients before the session.

How to avoid this scenario:

It’s imperative that the financial decision makers, in this case both the husband and the wife, have an explicit understanding of all pricing before the session. Make sure you clearly communicate what the session fee includes and does not include, how much your minimum order is (if you have one) and exactly what the clients can expect during the order session. It’s also a good idea to specifically address digital images and whether you include them, sell them for an additional price or do not release them at all.

Most problems like this are easy enough to avoid if you can anticipate them before they happen. Learn how to tackle scenarios like this and take your sales to the next level with our Ultimate In-Person Sales Course. We’ll walk you through the process of switching to in-person sales, step-by-step and help you avoid all the common mistakes that photographers make along the way. Are you ready? Click here to get started today! 




Also in Design Aglow Blog

Travel With Photographers: Carrie Joy Osborne
Travel With Photographers: Carrie Joy Osborne

0 Comments

This past March, my family and I took a road trip from Marietta, Georgia to Charleston, South Carolina. The trip fell during the first few days of spring, and we all dreamed of warmer weather and a nice change of scenery! Our trip started on a Friday and ended the following Monday, but despite it’s brevity, it was an amazing experience!

Read More

Get it Together: 10 Steps To Streamline Your Studio For Success
Get it Together: 10 Steps To Streamline Your Studio For Success

0 Comments

If you run a photography business, you may feel like you spend 10% of your time actually creating images and the other 90% juggling endless administrative tasks. And when you’re focused on taking care of your clients, taking care of your business can get pushed to the back burner. But…that needs to stop. Organization isn’t a luxury. A streamlined studio gives you a solid foundation on which to build a successful business. So go ahead and make those brass tacks a priority. Here are the ducks you should get in a row, like, yesterday.

Read More

Save with intro pricing on our new holiday card collections~
Save with intro pricing on our new holiday card collections~

0 Comments

When we think of fall, we think of selling holiday cards. With your studio name on every card, from every client, you know that is super great multiplied marketing for you! Especially when the cards (and your images) are this gorgeous!

Our new collections of holiday card templates feature more than ever: each design includes four different palettes so you can multiply your value too. What’s not to love?

Read More