You’re smack dab in the middle of busy season and you’re up to your eyeballs (literally) in images to process and emails to answer and sessions to shoot. It seems like it happens this way every year… you’re so busy you can barely keep up, yet the busy-ness doesn’t seem to translate into enough money in your bank account. Like so many of us, you’ve fallen into the trap of believing that busy=better.
But let’s have a heart to heart here… busy is not a good thing. It may feel good on the surface level, but the truth is, busy does not equal successful. Let’s say it all together now… busy does not equal successful. So what does success look like then? Success is different for everyone, but here’s our definition: Being successful in your photography business means earning an income that contributes to your financial stability by creating art for clients who value you as a photographer. In other words, being successful means making a good living working with clients you love.
We believe that building a business creating custom art for clients who value you is the path to success. And we wholeheartedly believe that the best way to serve these clients is by offering your expertise through in-person sales. Implementing in-person sales is one of the best things you can do to offer better service to your clients and increase your profit. It’s really a win-win.
So what’s stopping you from switching to in-person sales today? Is it because you’re too busy? We understand because we’ve been there too. When you’re caught up in the day to day busy-ness of running a photography business, it can be so easy to think, ‘I’m too busy to stop and try anything different.’
We’re afraid that if we take time away from our massive to-do list to try something new, we’ll get even further behind. And we want you to know that’s a valid fear. But you can’t afford not to switch to in-person sales right now. In-person sales is the answer you’ve been looking for… especially if you think you’re too busy.
By switching to IPS from shoot & burn or online sales, you’ll increase your average sale per session by 2-3 times. Seriously! You’ll be able to take on fewer sessions to make the same amount of money… or more. You’ll cultivate better relationships with the clients you do have. You’re not too busy to switch to in-person sales… you’re too busy not to!
Now that we’re on the same page, it’s time to solve the problem of actually making the switch. Don’t worry…we’ve got you covered. We’ve spent months interviewing industry experts and real photographers just like you who have built successful businesses because of IPS…and created a comprehensive In-Person Sales Course that’s organized into 4-weeks of step-by-step plans and strategies for upgrading your sales from online or shoot & burn to in-person.It’s time to get started… and we’ll be with you all the way. Click here to learn more about our In-Person Sales Course and get started today.
As photographers, we’re always on the lookout for new tools that will make our workflow faster and easier (while making our images look their best), and when we found Mastin Labs’ film presets for Lightroom, specifically Fuji Pro, Ilford B&W and Kodak Portra, we knew we had hit gold!
We downloaded and installed all three, and watched the included Getting Started tutorials Edit Your First Image and Using Tone Profiles that hold your hand and walk you through the presets and how they work.
The presets are incredibly easy to use, and quick to apply. And, we love that they are designed to replicate the films that we have known and loved.