Design Aglow's Boudoir Week 2016: Claire Loves Love

BOUDOIR_WEEK_2016_CLAIRE_LOVES_LOVE

Hi Claire, could tell us a little bit about yourself? 

Sure! I'm a boudoir photographer currently living in Philadelphia, but I'm a born and raised farm girl at heart. I grew up in a very creative environment...my mother is a painter, my sister a sculptor and digital animator, and my father an international pilot with stories that I'll never live up to (I mean, really, he flew Genesis in the 70's). It's interesting to see the way all of these elements of my environment influenced my work and outlook over the years.

BOUDOIR_WEEK_2016_CLAIRE_LOVES_LOVE_PHOTOGRAPHY

Who’s your typical client and how does she find you?

A lot of my clients find me via google/social media and word of mouth. My fiancé, Pat Furey, and I shoot weddings together as well, so it's always fun when one of our brides comes back for an anniversary shoot. Typically my clients are women who are at a point in their lives where they want to do something for themselves. Even though it might be under the guise of a gift for someone else, it's really for them...and that's what I love about boudoir photography. It gives women an opportunity to explore another side of themselves, have a ton of fun, and get a result they're proud to have taken part in.

CLAIRE_LOVES_LOVE_BOUDOIR_PHOTOGRAPHY

Your business is based around boudoir photography. We love that! How do your market yourself?

A lot of my marketing is a dance between active and passive marketing. I hate feeling like I'm pushing my work like a salesman but let's be real, it's a business and sometimes that's necessary. I try to keep it authentic; I love aligning myself with other business owners that I see share my passion and leveraging cross promotion as an active marketing technique. Otherwise it's just about a great presentation, good customer experience, and just being true to yourself.

CLAIRE-LOVES-LOVE-BOUDOIR-PHOTOGRAPHER

Do you do anything special to stand out in your branding and presentation?  

My work is based around a luxury experience; I want women to feel like they're stepping into a lingerie editorial. However, I am conscious to present this in a way that is approachable and not snobby...no woman wants to feel judged during any part of a boudoir experience. I make sure every part of the process is streamlined and exclusive, from how I present my collection information, to follow up instructions. It's all built into my website so my clients see every part of the experience under one brand via private links.

 DESIGN-AGLOW-BOUDOIR-WEEK-CLAIRE-LOVES-LOVE

What is the most challenging aspect of boudoir photography? How do you tackle this obstacle?

Getting clients to feel comfortable and coaching them through the process is definitely going to be any boudoir photographers challenge. You're on, non-stop, the whole session, and that is really difficult and tiring. Not only are you juggling being creative and creating good images, you're talking someone through the process of feeling comfortable in their own skin. I find the easiest way to get over that initial hurdle of the first few shots is to really be involved. Demonstrate poses for your client; don't just tell them what to do. If you don't know how to feel sexy, your clients won't either.

CLAIRE-LOVES-LOVE-BOUDOIR-WEEK-PHOTOGRAPHER

What is your best selling boudoir product?

Albums are the best selling product, which I would say are 50/50 sold before the session or added on after.
  CLAIRE-LOVES-LOVE-DESIGN-AGLOW-BOUDOIR-WEEK

Anything else you would like to add?

Just be yourself and be good to those around you! Forge good relationships with other vendors, find your market, and go for it.

Thanks, Claire!

___

Claire Hudson is a Philadelphia based photographer who focuses on creating beautifully modern, editorial charged boudoir images for clients across the country.

 

To view more of Claire's work, visit her at claireloveslove.com.


Also in Design Aglow Blog

Peek Inside: Carolyn Mara Borlenghi for AGLOW Magazine
Peek Inside: Carolyn Mara Borlenghi for AGLOW Magazine

0 Comments

The iPhone camera is an incredibly powerful tool. After learning a few basics, you can start practicing your own skills with what I like to call a “creative exercise régime.” First of all, l always hold my phone horizontally with two hands. I form a "C" with my left thumb and forefinger and tuck the phone into it so it rests on my hand with my middle finger holding it up along the back. Then with my right hand I form a similar backwards C with the phone against the palm of my hand and use my right thumb to take the picture. By having a steady hold on the phone, I eliminate shake. The result is a sharper image.

Read More

Travel With Photographers: Carrie Joy Osborne
Travel With Photographers: Carrie Joy Osborne

0 Comments

This past March, my family and I took a road trip from Marietta, Georgia to Charleston, South Carolina. The trip fell during the first few days of spring, and we all dreamed of warmer weather and a nice change of scenery! Our trip started on a Friday and ended the following Monday, but despite it’s brevity, it was an amazing experience!

Read More

Get it Together: 10 Steps To Streamline Your Studio For Success
Get it Together: 10 Steps To Streamline Your Studio For Success

0 Comments

If you run a photography business, you may feel like you spend 10% of your time actually creating images and the other 90% juggling endless administrative tasks. And when you’re focused on taking care of your clients, taking care of your business can get pushed to the back burner. But…that needs to stop. Organization isn’t a luxury. A streamlined studio gives you a solid foundation on which to build a successful business. So go ahead and make those brass tacks a priority. Here are the ducks you should get in a row, like, yesterday.

Read More