Getting To Know The Pros: Untamed Heart

GETTING_TO_KNOW_THE_PROS_DESIGN_AGLOW

We are excited to introduce a series of Q&A’s from some of our fabulous contributors. These blog posts will include 5 questions and showcase some of the artist’s recent work. Are you a contributor (or interested in becoming one) and would love a feature? Contact us here!

Today we are pleased to feature the beautiful Michelle Huesgen from Untamed Heart Photography. Enjoy ~

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Q: Tell us about your studio, style and approach.

A: I started my photography business in 2007. There weren't very many photographers around then and getting my business going didn't take much time. It did of course, take a lot of effort. After registering my LLC, trademarking my business name, refining my pricing structure to be profitable, and cultivating my shooting style, business life seemed to fall into place. I did recently rent a studio space. Honestly, I just felt it was a natural transition for someone who has been in business as long as I have. I also felt it legitimized myself in this industry that is just so saturated. What I found though, was that studio work was not where my heart lies. I was putting money into a business model that didn't represent who I am as an artist. I feel I am defined by working outside with my friends the trees and my favorite flooring is the grass. So that was that. I closed those doors.

It's been almost 9 years and when I look back to some of my first images I can see how my editing style has changed, but the way I photograph my subjects still evokes the same emotions in me...love, laughter, and a look into the romance of life...in all it's stages. I believe that's where my approach begins, to tell the story of your heart...your connections with the ones you love.  

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Q: If you had to sum up your style in 1-2 sentences, what would you say.

A: I strive to photograph people in a natural way. Like I just showed up with a camera and played paparazzi with my clients now knowing.

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Q: How do you ensure you have a sustainable business?

A: This is the most simple answer, but the one many photographers don't want to hear...Pricing. I am an ARTIST. I create a product that will become priceless to my clients. There should be value in that. There IS value in that...for everyone.
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Q: What are your best selling products? do you sell in person? tell us about your sales process. 

A: Albums.  Almost every wedding wants one and they are also a great sell for seniors. At this point in my personal life and business, using an online shopping cart is the best option for me. I've done in-person sales, and can say with complete sincerity that IT ROCKS, but alas, I am a one person show. For now, I am able to create enough revenue through online sales by implementing a minimum order for each client. In this way, I have some control over the sales, ensuring that I stay profitable. Red-cart and Pixie-set are both great options for this.

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Q: What are your top 3 tips for success?

A: 1.  Realize the value in what you do. Plain. Simple. Self explanatory.

  1.  Create a plan/goal. What is the amount of money you need to make each year to be profitable? Take that number and break it down so that it reflects what you need to make at each session/wedding. Let that be your starting point for pricing and then stand by your pricing!

  2.  Set your limits. Photography is very emotional for us...we get connected to it, and it becomes hard to break those connections with a set work day. You have to realize that your family/loved ones are NOT connected to photography. They are connected to you. If they feel second to your work...ugh, just don't go there. Set your workday hours and adhere to it.

~

Thanks, Michelle!

~ Stay tuned for more Q&A posts from our wonderful contributing photographers.

 

To view more of Michelle's work, visit her here! 




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