“I’d like to surprise my wife with a family portrait for Mother’s Day. Do you offer gift certificates?”
“My friend is having a baby and a few of us want to chip in for newborn photos. Can we do a gift certificate for her session fee?”
“My friend loves the photos you did for my family last year! I’d like to get her a $100 gift certificate -- do you offer those?”
If someone asks for a gift certificate, you say yes -- obviously, right? After all, they’re handing you money and helping you lock in a new client. But it’s actually not that easy. (If you’ve ever sold one, you may be nodding your head in agreement right about now.) Gift certificates can cause unnecessary stress and even damage your reputation.
Here’s what you need to know before you decide to offer them.
There are a few things you can do to minimize the risk of gift certificates causing problems.
Perhaps your anxieties are internal? The fear of failing at that which is most dear to you? Or the terror of living with regrets that can never be remedied?