Does your business hear those crickets chirping in January, February and even March?
If you are like most photographers you get slammed with business during fall, only to have everything come to a screeching halt as Santa heads out to deliver those photo gifts.
So how can you plan for that dead period right after the holidays?
We have a smart and effective way to add some extra cha-ching in your Christmas stocking and to get sessions on the books for those sloooooooow days of winter.
We all have those clients that need a gift in a pinch. Hello, every dad everywhere.
Why not be prepared with gorgeous, prepackaged gift certificates lined up and ready for clients to add-on as they come in for fall sessions?
Go the extra mile, take a photo of your beautiful prepackaged gift certificates and post about them on your blog, social media outlets, and even in your newsletter.
What You Need
A Design Aglow Show & Sell Kit (Or your favorite 5x7 frames)
4x6 or 5x7 Blank Gift Certificates
How to Sell
Frame your gift certificates and style them with pretty ribbons and packaging, ready for gifting. Then, stage a photoshoot for your new product. Market your gift certificates and be sure to highlight their thoughtfulness.
Ideas for social media posts:
“Treat mom with the beautiful family session she always wanted. Your Studio Photography’s Framed Gift Certificates make the perfect, thoughtful gift this holiday season”.
“Need a last minute gift for that special someone? We now offer beautifully framed gift certificates for newborn, maternity, and family photo sessions.”
You can offer gift certificates for any amount. You can also make certificates for a specific package (think January mini session), a product (like a framed 11x14 with your session), or a percentage off (30% off sessions before March 2015).
Pre-package your frames all at once for an easy and quick holiday sale! Or give each one as a gift with a purchase over $x so your best clients can give to their friends.
As photographers, we’re always on the lookout for new tools that will make our workflow faster and easier (while making our images look their best), and when we found Mastin Labs’ film presets for Lightroom, specifically Fuji Pro, Ilford B&W and Kodak Portra, we knew we had hit gold!
We downloaded and installed all three, and watched the included Getting Started tutorials Edit Your First Image and Using Tone Profiles that hold your hand and walk you through the presets and how they work.
The presets are incredibly easy to use, and quick to apply. And, we love that they are designed to replicate the films that we have known and loved.