*Image Credit: Bryan Caporicci
My last post for Design Aglow on “25 Ways to Build a Local Following” was well-received in the photography community. One reader in specific asked for a similar article, but geared towards destination wedding photography. I love writing topics that are explicitly asked for, so let’s dive right in! First I’ll step back from the specific topic of “destination wedding photography” for a moment and look at marketing as a whole and how you can create an effective marketing plan. Here is a proven 3-step approach to market anything to anyone:
Once you can define the who you’re trying to reach, where you can reach them and what you can put in front of them, it’s a much easier process to determine a marketing plan for destination weddings. Here are 15 specific ideas for you:
All-in-all, while destination wedding photography has a slightly different approach in marketing to local wedding photography, the principles are still the same – it’s all about relationship, trust, education, and connection.
Bryan is an award winning portrait photographer based out of Fonthill, Canada. He is a Fuji X-Photographer and is one of the youngest photographers to receive his CPA. He runs a popular educational website for photographers called Sprouting Photographer.
As photographers, we’re always on the lookout for new tools that will make our workflow faster and easier (while making our images look their best), and when we found Mastin Labs’ film presets for Lightroom, specifically Fuji Pro, Ilford B&W and Kodak Portra, we knew we had hit gold!
We downloaded and installed all three, and watched the included Getting Started tutorials Edit Your First Image and Using Tone Profiles that hold your hand and walk you through the presets and how they work.
The presets are incredibly easy to use, and quick to apply. And, we love that they are designed to replicate the films that we have known and loved.