My last post for Design Aglow on “25 Ways to Build a Local Following” was well-received in the photography community. One reader in specific asked for a similar article, but geared towards destination wedding photography. I love writing topics that are explicitly asked for, so let’s dive right in! First I’ll step back from the specific topic of “destination wedding photography” for a moment and look at marketing as a whole and how you can create an effective marketing plan. Here is a proven 3-step approach to market anything to anyone:
Who are you trying to reach?
Where do they spend their time?
What kind of message would they likely respond positively to?
Ready for it? All you have to do is #3 in #2 to book more of #1 – simple as that! Let’s apply this to the destination wedding photography market in one quick example:
Who? We’re looking to reach brides planning a destination wedding.
Where? They are having meetings with their travel agent (booking their wedding/trip), they are likely also spending a lot of time online on Facebook (socializing), Pinterest (looking for inspiration) and Google (researching).
What? They’d appreciate and connect best with advice/education that revolves around their destination wedding. They also love finding new inspiration and ideas for their dream wedding. It’s important to also understand why they’re planning a destination wedding as this will help you define a message. It could be because they want a fun getaway trip with all of their friends, or it could be because they are busy professionals and want to make their wedding a special trip with their closest family members to be together in a place of tranquility, relaxation and warmth. Figure out their “why” and you can frame yours to match.
Once you can define the who you’re trying to reach, where you can reach them and what you can put in front of them, it’s a much easier process to determine a marketing plan for destination weddings. Here are 15 specific ideas for you:
All-in-all, while destination wedding photography has a slightly different approach in marketing to local wedding photography, the principles are still the same – it’s all about relationship, trust, education, and connection.
Bryan is an award winning portrait photographer based out of Fonthill, Canada. He is a Fuji X-Photographer and is one of the youngest photographers to receive his CPA. He runs a popular educational website for photographers called Sprouting Photographer.
Do you feel overworked and underpaid? Does it pain you to deliver digital images...but no album or wall portraits? Do you believe in tangible products, but don't think your market can support higher priced items?
If you answered "yes" to any of the above, you're not alone and there IS a solution:In-Person Sales. There's no limit to how much more money you can make by providing IPS instead of online sales or shoot & burn. Or how many hours you'll save because you'll be able to shoot fewer sessions to generate the same revenue. Or how many hours of sleep you'll get because you won't be worrying about money.
The iPhone camera is an incredibly powerful tool. After learning a few basics, you can start practicing your own skills with what I like to call a “creative exercise régime.” First of all, l always hold my phone horizontally with two hands. I form a "C" with my left thumb and forefinger and tuck the phone into it so it rests on my hand with my middle finger holding it up along the back. Then with my right hand I form a similar backwards C with the phone against the palm of my hand and use my right thumb to take the picture. By having a steady hold on the phone, I eliminate shake. The result is a sharper image.
This past March, my family and I took a road trip from Marietta, Georgia to Charleston, South Carolina. The trip fell during the first few days of spring, and we all dreamed of warmer weather and a nice change of scenery! Our trip started on a Friday and ended the following Monday, but despite it’s brevity, it was an amazing experience!