how a photographer sells frames to 75% of her clients, the easy way

how a photographer sells frames to 75% of her clients, the easy way

Gorgeous, modern photography deserves an equally gorgeous, modern display. Design Aglow believes that there is great value–both for your clients’ walls, and your business–in selling a polished final product. We understand that professional wedding and portrait photographers need sleek frames to enhance their clients’ imagery, and simple solutions for selling those frames to their clientele. Our frame shop offers both. We provide affordable, California-made frames to elegantly present your finished work, and support them with resources to help you earn additional revenue on every sale, with minimal work.

Elizabeth of Elizabeth Clark Photography shares, "When Design Aglow debuted their Frame Shop last year, I was immediately intrigued. I knew there was a desire from clients to have me frame their pieces, but I couldn't figure out a financial and time-efficient way to deliver what they wanted. But I had a feeling that these frames would work really well, and I was right!

For my sample walls I used two grab-and-go wall collections - one in Gold Bella and one in Barn Grey Woodworks. I also use the Frame Shop Catalog & Lookbook, which I printed through MagCloud. All the frames along the wall are for two client orders that I am about to fill! Since putting them up on my studio walls and creating a catalog from the downloadable template, I have sold frame collections at 75% of my client sales meetings.

I have also used some for my own home. Selling these has allowed my clients to receive a product ready for the wall, instead of having to do the extra step of going to a framer themselves or settling for mounted prints (most of my clients tend to like the more traditional look of prints matted in frames, which is my personal favorite display option for photographic art as well).

One little sales tactic I use with these frames - I only sell them in sets of three or as the other pre-made wall collections. This way, I don't have extra frames sitting in storage... but even better than that, I get more images up on my clients' walls. All of my sessions are taken with the goal to tell a story, and I mention that putting up frames in a triptych or collection is the best way to do this in a home. It has worked so far!"

Thanks for sharing, Elizabeth! We love your approach and are so happy for your success. Enjoy your $75 shopping spree on us~

Have you created something awesome with Design Aglow products? Feel free to send us images here. If we feature it on the blog you’ll get a $75 shopping spree at Design Aglow!




Also in Design Aglow Blog

Increase Your Revenue In 4 Weeks
Increase Your Revenue In 4 Weeks

0 Comments

Do you feel overworked and underpaid? Does it pain you to deliver digital images...but no album or wall portraits? Do you believe in tangible products, but don't think your market can support higher priced items? 

If you answered "yes" to any of the above, you're not alone and there IS a solution:In-Person Sales. There's no limit to how much more money you can make by providing IPS instead of online sales or shoot & burn. Or how many hours you'll save because you'll be able to shoot fewer sessions to generate the same revenue. Or how many hours of sleep you'll get because you won't be worrying about money.

Read More

Peek Inside: Carolyn Mara Borlenghi for AGLOW Magazine
Peek Inside: Carolyn Mara Borlenghi for AGLOW Magazine

0 Comments

The iPhone camera is an incredibly powerful tool. After learning a few basics, you can start practicing your own skills with what I like to call a “creative exercise régime.” First of all, l always hold my phone horizontally with two hands. I form a "C" with my left thumb and forefinger and tuck the phone into it so it rests on my hand with my middle finger holding it up along the back. Then with my right hand I form a similar backwards C with the phone against the palm of my hand and use my right thumb to take the picture. By having a steady hold on the phone, I eliminate shake. The result is a sharper image.

Read More

Travel With Photographers: Carrie Joy Osborne
Travel With Photographers: Carrie Joy Osborne

0 Comments

This past March, my family and I took a road trip from Marietta, Georgia to Charleston, South Carolina. The trip fell during the first few days of spring, and we all dreamed of warmer weather and a nice change of scenery! Our trip started on a Friday and ended the following Monday, but despite it’s brevity, it was an amazing experience!

Read More