product spotlight: modern minimalist™ studio newsletters
Keeping in touch with clients is a fundamental way to market your studio, style, and unique services. The Modern Minimalist™ Newsletter Collection is simple and beautifully designed to represent you in the best possible light. Even during the busiest seasons you’ll have professional materials ready to send to clients old and new, without having to contribute any additional design work!
Use the Modern Minimalist™ Newsletters to: • Develop and strengthen client-studio relationships • Encourage immediate action • Promote your studio image and build a strong reputation at the top of your market
Each of the four seasonal newsletters is stacked with graphic and written newsletter content, designed for accordion printing or cost-free online delivery. Deliver the pre-designed layouts and articles as is, or use them as an inspirational guide to integrate your own custom content. Introduce new products or packages, feature recent clients, venues or vendors, or simply market your own work in a striking visual format.
Inside the Studio Newsletters guide you’ll find: • A comprehensive instruction tutorial designed for photography professionals • An annual pack of exciting templates (four seasonal issues: winter, spring, summer, and fall) • Professionally written text • Stunning designer graphics and palettes • User-friendly layouts with reserved space for your studio logo and other graphics
The iPhone camera is an incredibly powerful tool. After learning a few basics, you can start practicing your own skills with what I like to call a “creative exercise régime.” First of all, l always hold my phone horizontally with two hands. I form a "C" with my left thumb and forefinger and tuck the phone into it so it rests on my hand with my middle finger holding it up along the back. Then with my right hand I form a similar backwards C with the phone against the palm of my hand and use my right thumb to take the picture. By having a steady hold on the phone, I eliminate shake. The result is a sharper image.
This past March, my family and I took a road trip from Marietta, Georgia to Charleston, South Carolina. The trip fell during the first few days of spring, and we all dreamed of warmer weather and a nice change of scenery! Our trip started on a Friday and ended the following Monday, but despite it’s brevity, it was an amazing experience!
If you run a photography business, you may feel like you spend 10% of your time actually creating images and the other 90% juggling endless administrative tasks. And when you’re focused on taking care of your clients, taking care of your business can get pushed to the back burner. But…that needs to stop. Organization isn’t a luxury. A streamlined studio gives you a solid foundation on which to build a successful business. So go ahead and make those brass tacks a priority. Here are the ducks you should get in a row, like, yesterday.