In case you haven’t heard, Pinterest is the king of traffic referrals to third-party sites. So how are you utilizing this sleeping giant to further your business? Today’s post launches a monthly blog series on basic business hacks you probably haven’t thought of yet. We know you don’t have tons of time to spend on Pinterest (be careful, you don’t want to end up in a Pinterest support group!) so we’ve put the hours in for you.
Here are our Top 10 tricks for utilizing Pinterest to your advantage: 1. Be visible. Create an identifiable name and bio for your account, and use your logo or a good headshot for your profile image. Verify your website so people know it’s really you (the little check mark that shows up next to your site). Pinterest offers easy step-by-step instructions on how to do this.
2. Be pinnable. Make sure every image on your website/blog is pinnable! It’s easy to install a “Pin It” button to your site — there are multiple options available for every web hosting platform. Add a Pinterest widget to your blog/site and help your fans market for you!
3. Remember the 80/20 rule. 80% of your pins should be lifestyle content related to what your brand represents, and 20% should be your own content and images. Consider adding boards themed around travel getaways, framed wall galleries, lifestyle or anything else that speaks to the “voice” of your brand.
4. Pay attention to your Pinterest analytics. This can be found in your profile under Analytics. Export your Site Metrics and record your findings in a doc weekly to keep track of what’s working and what’s not.
5. Create content. Tall vertical images are the most popular on Pinterest. Create and upload Pinterest-specific vertical images directly from your computer to link back to your site. Need help? Check out our Blog & Print Layouts for creating perfectly-sized ‘Pin Me!” layouts.
6. Be intentional. Make sure you’re following and interacting with the same people you’re connected to on other social media channels. Like whatever pins you want, but be picky about what to repin (your clients probably won’t want to see 99 smoothie recipes!).
7. Be consistent. Like any social media channel, you will see your following increase exponentially when you keep with it. Create a social media calendar you stick with every day/week, and make sure Pinterest is a part of that. Like, repin, respond to comments. Even setting aside an hour each week is better than being invisible!
8. Talk about your Pinterest on other social media channels. Let’s be honest: who is really seeing your Facebook page these days? It’s important to move your existing following over to newer platforms. Taking time to invest in your Pinterest following now will pay off in the long run!
9. Don’t use hashtags. Your pins will show up in a search without hashtags (they just look cluttered). Create short, snappy captions using important keywords.
10. Be strategic. Keep your Pinterest clean and clutter-free. Put the most important boards first. Make sure the links aren’t broken. Go through your boards and delete old/outdated pins that haven’t had much traction. Use Secret Boards for personal content.
The iPhone camera is an incredibly powerful tool. After learning a few basics, you can start practicing your own skills with what I like to call a “creative exercise régime.” First of all, l always hold my phone horizontally with two hands. I form a "C" with my left thumb and forefinger and tuck the phone into it so it rests on my hand with my middle finger holding it up along the back. Then with my right hand I form a similar backwards C with the phone against the palm of my hand and use my right thumb to take the picture. By having a steady hold on the phone, I eliminate shake. The result is a sharper image.
This past March, my family and I took a road trip from Marietta, Georgia to Charleston, South Carolina. The trip fell during the first few days of spring, and we all dreamed of warmer weather and a nice change of scenery! Our trip started on a Friday and ended the following Monday, but despite it’s brevity, it was an amazing experience!
If you run a photography business, you may feel like you spend 10% of your time actually creating images and the other 90% juggling endless administrative tasks. And when you’re focused on taking care of your clients, taking care of your business can get pushed to the back burner. But…that needs to stop. Organization isn’t a luxury. A streamlined studio gives you a solid foundation on which to build a successful business. So go ahead and make those brass tacks a priority. Here are the ducks you should get in a row, like, yesterday.