Shut off your editing brain for a bit, turn the phone on vibrate and refill that coffee mug… our F Stops Here series is back! Today we’d like to chat about why we love prints so much.
It is important to know how to best sell prints to your clients. With a plethora of printing options at your client’s fingertips, choosing the right route can be overwhelming and confusing. Complete the sale and create a superior customer experience by offering a wide variety of printing options. Your client came to you because she knows that her memories are precious and she’s waiting to hear the options. All you need to do is present them in a clear manner, and the rest will sell itself. As a cue for your in-person sales session (and a personal reminder for you, too), here’s a few more reasons why prints matter.
For your client:
There are so many incredible tools out there to help showcase print and frame options to your clients, including these best sellers: Selling a Showpiece Portrait: Client Guide, Modern Minimalist™ Studio Look Book & Product Catalog, and Frame Shop Sales, Catalog, & Lookbook.
~ The F Stops Here is an exclusive collection of articles by Design Aglow, designed to be used and shared by photographers. Feel free to grab & share on your site, blog and/or social media pages with a byline and link to DesignAglow.com.
Hi! Tell us a little bit about yourself. How long have you been practicing photography professionally? What was your road like to becoming a photographer?
Hi friends! My name is Alicia from Alicia Lucia Photography. I am approaching my fifth wedding season as a photographer and while my path to becoming a photographer wasn’t always an easy one, I knew in my heart that I was always meant to do exactly this!
Building a solid brand is a key part of running a successful photography business, but it’s not easy work. It takes time to develop your photography style and your voice. And then it takes considerable effort to craft those into a brand that helps you stand out in a sea of other photographers. There’s often a large amount of trial and error involved because sometimes you do things without even knowing that hurt your brand. But don’t worry… we’re here to help! Here are ten ways you’re killing your brand and how to fix them.