Shut off your editing brain for a bit, turn the phone on vibrate and refill that coffee mug… our F Stops Here series is back! Today we’d like to chat about why we love prints so much.
As we hang photo galleries around the walls of our new Portland office, we are reminded once again why prints are so vital to your business as framed examples of your best work around the studio — hello, perfect inconspicuous marketing tool! Additionally, it is vital (albeit sometimes tricky!) to know how best to sell prints to your clients*. With a plethora of consumer printing options at your client’s fingertips, choosing the right route can be overwhelming and confusing. Her memories are precious, which is why she understands photography is an investment worth making in the first place, and subsequently hired you!
Complete the sale and the experience by offering a wide variety of stunning printing options. Birth announcements, family calendars, wedding albums… these and more are easy upsells. All you need to do is present the options in a clear manner (beautiful packaging doesn’t hurt either!), and the rest will sell itself. Trust us, your client is waiting to hear the options — in a way she can easily understand. As a cue for your in-person sales session (and a personal reminder for you, too), here’s a few more reasons why prints matter… For your client:
You get the picture. Prints are invaluable, both to you as a photographer and to your client. There are so many incredible tools out there to help showcase print and frame options to your clients, including these best sellers by Design Aglow: Selling a Showpiece Portrait: Client Guide, Modern Minimalist™ Studio Look Book & Product Catalog: Deluxe Frame Shop Sales Catalog & Lookbook
~ The F Stops Here is an exclusive collection of articles by Design Aglow, designed to be used and shared by photographers. Look for this column twice monthly here on the Design Aglow Blog and feel free to grab & share on your site, blog and/or social media pages with a byline and link to DesignAglow.com.
Perhaps your anxieties are internal? The fear of failing at that which is most dear to you? Or the terror of living with regrets that can never be remedied?