the f stops here: why prints matter

Shut off your editing brain for a bit, turn the phone on vibrate and refill that coffee mug… our F Stops Here series is back! Today we’d like to chat about why we love prints so much.

As we hang photo galleries around the walls of our new Portland office, we are reminded once again why prints are so vital to your business as framed examples of your best work around the studio — hello, perfect inconspicuous marketing tool! Additionally, it is vital (albeit sometimes tricky!) to know how best to sell prints to your clients*. With a plethora of consumer printing options at your client’s fingertips, choosing the right route can be overwhelming and confusing. Her memories are precious, which is why she understands photography is an investment worth making in the first place, and subsequently hired you!

Complete the sale and the experience by offering a wide variety of stunning printing options. Birth announcements, family calendars, wedding albums… these and more are easy upsells. All you need to do is present the options in a clear manner (beautiful packaging doesn’t hurt either!), and the rest will sell itself. Trust us, your client is waiting to hear the options — in a way she can easily understand. As a cue for your in-person sales session (and a personal reminder for you, too), here’s a few more reasons why prints matter… For your client:

  • A framed image tells your clients’ unique story — they’ll be reminded of the special day captured in that photo every day, not just on important days like an anniversary.
  • Prints make the absolute best personalized gifts, so much more special than a generic store bought item!
  • There’s something so incredible about custom art hanging in a home that feels 100 times more meaningful than images on the computer — really, a clients’ wall at home is so much more important than their Facebook walls.
  • Help your client turn their house into a home! Framed prints are the easiest (and cheapest!) way to decorate with an ultra personalized touch.
  • On that note, there are so many creative ways to decorate with prints: fine art canvases, wall galleries of framed prints, desk frames for the office, one huge image custom framed for a statement piece in the foyer, above the mantle, etc.
  • Your client spent more money than she probably cares to remember on the dress, the catering, the DJ, and the invitations. We all know memories are more valuable than materials — why not capture it with something that is forever: framed photos on the wall.
  For you:
  • Creating beautiful art was the reason you became a photographer in the first place. It’s simple — practice what you preach. Display your most beautiful personal images of your own family. Get inspired with this Living With Art feature from the lovely home of Lena Hyde.
  • Gorgeous portraits (in beautiful mats and frames to boot) show off your skill and professionalism to future clients so much better than PDF files or a website on a computer.
  • Tell a story. Not just on your computer, or your phone/Facebook page, but on your own walls — studio wall, and yes, your wall at home. Prints are a tangible achievement, a constant reminder of why you do what you do… and those galleries all over town reinforce your success. Be proud of your work!
  • Clients seeing your images in their homes will be reminded of you literally on a daily basis. Therefore, they are much more likely to return to you for future sessions and events.
  • Prints are the perfect marketing tool for the friends, family and all visitors to your clients’ homes and offices who will end up admiring your prints on their walls!

  You get the picture. Prints are invaluable, both to you as a photographer and to your client. There are so many incredible tools out there to help showcase print and frame options to your clients, including these best sellers by Design Aglow: Selling a Showpiece Portrait: Client Guide Modern Minimalist™ Studio Look Book & Product Catalog: Deluxe Frame Shop Sales Catalog & Lookbook

~ The F Stops Here is an exclusive collection of articles by Design Aglow, designed to be used and shared by photographers. Look for this column twice monthly here on the Design Aglow Blog and feel free to grab & share on your site, blog and/or social media pages with a byline and link to DesignAglow.com.




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